I just received an announcement from IMD, the top Swiss MBA program, and I want to share it with you:
Do you want to be one of the 90 exceptional people to make it into IMD’s one year leadership development program?
This year, the IMD MBA has been ranked #2 worldwide by the Wall Street Journal, Forbes and The Economist, and alumni voted its career services office ‘best in the world’.
Deciding where you do your MBA is a life-changing decision, and visiting the campus is typically the best way to get a feel for a program. However, for those of you who are unable to visit us in person, we would like to invite you to join us online for a virtual campus visit.
See a videoed tour of the campus, join an interactive presentation about the program and admissions process, understand if your profile fits with our participants, and ask any questions you may have.
The next visits will take place on 17 November and 4 December. Register here for these or future events.
We look forward to meeting you soon!
The IMD MBA Team
I completely agree that visiting a school is the best way to learn about it. However, reality -- everyone cannot visit every campus they are interested in -- and modern technology are leading to innovative approaches to assist those too far to fly.
IMD with its virtual visit program is offering an excellent option. The virtual visit will never be as good as the in-person one, but it should be a solid second best and a great alternative for those who can't make it to Lausanne.
Currently more and more top business schools are using video on their web sites. More and more are providing venues for interaction -- online forums, blogs, Facebook pages, Twitter streams, and chat as well as offline events. Indeed many top business schools have participated in the over 230 MBA admissions chats Accepted's has hosted over the last 10 years. I think you'll see more and more schools combining video and chat/forums into virtual visits as they strive to meet applicants needs.
By Linda Abraham, founder and president of Accepted.com.