The way in which you present your long-term goals to the admissions committee can greatly influence your chances for admission. Use your long-term goals and distinct wording to set yourself apart and present yourself as a leader, an innovator, and someone who will be very influential in the future.
Some candidates are not certain what they want to do in the long term. But, just remember that many times the applications that seem the strongest are ones in which the candidate is able to provide a strong sense of where they intend to go in the long term.
During my work with thousands of applicants who have applied to MBA programs, I have seen the presentation of the long-term goal make a big difference. Some candidates who have come to me already rejected after applying by themselves to top business schools had made big mistakes in how they wrote about their long-term goals. Some schools will react adversely, for instance, if you offer two different long-term goals, even if they are reasonably related. Other schools seem less enthusiastic when a candidate is too vague about their long-term interests. For these re-applicants, once we fixed how they presented their long-term goals and strengthened their essay content overall, they fared much better in admissions, both in Round 1 and in Round 2.
Good luck in the admissions process!
Dr. Shel (Shelly Watts)