MBA Admissions: Duke Fuqua & Marketing

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Tulips at Duke

Tulips at Duke

A quick glance at Duke Fuqua: Fuqua currently ranks in 12th place as one of the best business schools, according to US News & World Report (March 2012). It is ranked in third place for marketing.

Duke Fuqua’s Class of 2014 and Marketing

The class of 2014 Daytime MBA class size is 432 students with an average age of 29. Over 99% of students entered with work experience; the average is 5.4 years of work experience. The 80% range of students scored between 640 and 740 on the GMAT and have an undergraduate GPA of 2.9 to 3.9.

Engineering and Natural Sciences is the highest represented major (32% of students). Following close after that is the Business and Accounting major (31%), followed by Liberal Arts (20%), Economics (13%), and Other (3%).

Fuqua Academics Related to Marketing

Since obtaining global knowledge is a foundational element of the Duke Fuqua mission, the two-year program kicks off with a four-week Global Institute featuring three core courses:

1. Leadership, Ethics, and Organizations
2. Global Institutions and Environments
3. Consequential Leadership

To continue their global business training, student will receive opportunities to experience international business and cultural practices head-on in other countries with the Global Academic Travel Experience (GATE) and various exchange programs.

Mini-Terms with Lots of Classes

To receive as much knowledge as possible, terms at Fuqua are broken up into six-week periods – that means that each “traditional” semester (Fall and Spring) is actually broken down into two sessions for a total of four terms of classes per year.

First Year Classes

Fall 1

• Probability and Statistics
• Managerial Economics
• Financial Accounting
• Management Communication I
• Business Computer Applications
• Core course in finance for those with exemptions

Fall 2

• Global Financial Management
• Marketing Management
• Foundations of Strategy
• Management Communication II
• Potential elective if core is exempted or taken in Fall 1

Winter Term

• Optional elective: Workshop in Managerial Improvisation

Spring 1

• Operations Management
• Elective
• Elective

Spring 2

• Elective
• Elective
• Elective

Second Year: Students generally take three elective courses per term.

Choosing a Concentration and Elective Courses

Students will choose to focus on a specialized concentration (see list of concentrations here) and then choose six elective courses in that area. Specializing in a concentration is optional; students may concentrate in up to two areas.

There are two concentrations geared towards marketing students: Product Management and Market Analysis and Strategy. Below are the lists of required courses and electives.

Concentration in Product Management

Required Courses:

MARKETNG 796 – Market Intelligence
MARKETNG 799 – Product Management

Students must select 2 of the following marketing electives for the Product Management Concentration:

HLTHMGMT 715 – Health Care Marketing
MARKETNG 797 – Consumer Behavior
MARKETNG 800 – Marketing Communications Management
MARKETNG 802 – Marketing of Innovations
MARKETNG 803 – Customer Relationship Management
MARKETNG 807 – Marketing Strategy
MARKETNG 808 – Strategy and Tactics of Pricing
MARKETNG 895 – Fuqua Client Consulting Practicum
or
MARKETNG 896 – Marketing Practicum

And students must select 2 of the following non-marketing electives for the Product Management Concentration:

ACCOUNTG 591 – Managerial Accounting
DECISION 611 – Decision Models
DECISION 614 – Forecasting
FINANCE 646 – Corporate Finance
MANAGEMT 745 – Negotiation
MANAGEMT 746 – Power and Politics
MANAGEMT 747 – Leadership
MANAGEMT 898 – Corporate Social Impact Management
MGRECON 788 – Competitive Analysis
OPERATNS 823 – Operations Strategy
OPERATNS 828 – Distribution/Supply Chain Management

Concentration in Market Analysis and Strategy

Required Courses:

MARKETNG 796 – Market Intelligence
MARKETNG 807 – Marketing Strategy

Students must select 2 of the following marketing electives for the Market Analysis and Strategy Concentration:

HLTHMGMT 715 – Health Care Marketing
MARKETNG 797 – Consumer Behavior
MARKETNG 799 – Product Management
MARKETNG 800 – Marketing Communications Management
MARKETNG 802 – Marketing of Innovations
MARKETNG 803 – Customer Relationship Management
MARKETNG 808 – Strategy and Tactics of Pricing
MARKETNG 895 – Fuqua Client Consulting Practicum
or MARKETNG 896 – Marketing Practicum

Students must select 2 of the following non-marketing electives for the Market Analysis and Strategy Concentration:

ACCOUNTG 591 – Managerial Accounting
ACCOUNTG 598 – Valuation and Fundamental Analysis
DECISION 611 – Decision Models
DECISION 613 – Strategic Modeling and Business Dynamics
DECISION 614 – Forecasting
FINANCE 646 – Corporate Finance
FINANCE 658 – Corporate Restructuring
MANAGEMT 898 – Corporate Social Impact Management
MGRECON 788 – Competitive Analysis
MGRECON 898 – Data Mining
OPERATNS 823 – Operations Strategy
OPERATNS 824 – Service Operations Management
OPERATNS 828 – Supply Chain Management

You can read more about Fuqua’s marketing concentrations here.

Fuqua Marketing-Related Clubs, Competitions, and Conferences

Marketing Club
Fuqua Marketing
Fashion/Luxury Goods Club
• Center for Technology, Entertainment, and Media
Media, Entertainment and Sports Club
Hospitality, Travel, & Leisure Club
Duke MBA Brand Challenge
Duke MBA Marketing Symposium

2012 Marketing Hiring Stats at Duke Fuqua

The chart below shows the class of 2012 full-time employment stats:

Function Percent of Grads Mean Salary ($) Median Signing Bonus ($)
Marketing 13% 104,942 25,000
Brand/ Product Management 4% 99,923 20,000
Sales 1% 110,667 15,000
Market Research <1% N/A N/A

-

Industry Percent of Grads Mean Salary ($) Median Signing Bonus ($)
Consumer Products . 6% . 99,071 . 25,000 .
Retail 3% 111,200 17,500

The class of 2013 pursued the following marketing related internships during the summer of 2012:

Function Percent of Interns Mean Monthly Salary ($) Mean Signing Bonus ($)
Marketing 14% 5,870 4,500
Brand/Product Management 5% 5,967 N/A
Market Research 1% 7,040 N/A
Sales <1% N/A N/A
Marketing- Social Impact <1% N/A N/A

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Industry Percent of Interns Mean Monthly Salary ($) Median Signing Bonus ($)
Consumer Products 9% 6,374 5,000
Retail 7% 6,596 N/A

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Top consumer product hirers at Fuqua include:

Company Name Class of 2012 (full time) Class of 2013 (interns)
Apple, Inc. 18 9
Johnson & Johnson 12 5
John Deere 5 7
Microsoft Corporation 8 3
Google, Inc. 6 5
Medtronic 7 3
Samsung 10 0
Amazon.com 4 4
Procter & Gamble 3 4
Kraft Foods 1 6
Pepsico 3 3
Wal-Mart Stores, Inc. 3 3
Nike 1 4
Bayer 3 2
Eli Lilly and Company 1 4
AT&T Company 1 3
Target Corporation 1 3
eBay Inc. 0 4
Coca-Cola Company 1 3

(See the complete list here.)

Are you applying to Duke’s Fuqua School of Business? Please see our Duke Fuqua B-School Zone and Fuqua Application Packages for more information on how Accepted.com can help you get accepted.









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