MBA Admissions: INSEAD and Marketing

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A quick glance at INSEAD: INSEAD currently ranks in second place in Businessweek’s full-time global MBA rankings and in sixth place according to The Financial Times (2013).

INSEADINSEAD Class of 2014 Profile

Key facts:

• Average age – 29 years old

• Average years work experience – 5 years

• Average GMAT score – 702

• Total number of students – 1024 students

Previous work experience:

• Corporate sectors – 46%

• Consulting – 25%

Finance – 23%

• Public sector/non-profit – 6%

INSEAD Academics Related to Marketing/Consumer Products

INSEAD’s 10-month program is divided into five 8-week periods. In the first, second, and third periods, students take core courses. In the third, fourth, and fifth periods, students take electives (Note: The third period is a combination of both core and elective courses). Students can begin the program in January or September, but only the January intake offers a break for students to enjoy an internship.

Core Courses in Period 1

• Financial Accounting

• Organisational Behaviour 1

• Financial Markets and Valuation

• Prices and Markets

• Uncertainty, Data and Judgment

• Business Ethics

Core Courses in Period 2

• Corporate Financial Policy

• Marketing Management

• Organisational Behaviour 2

• Managerial Accounting

• Process and Operations management

• Strategy

• Business Ethics

Core Courses in Period 3

• International Political Analysis

• Macroeconomics in the Global Economy

(See core course descriptions here.)

Marketing Elective Course Offerings

Advertising and Social Media Strategy

Brand Management

B2B Marketing

Customer Insight

Digital and Social Media Marketing (a week-long field trip to New York City)

Distribution Channels and Sales Force

Market Driving Strategies

Marketing Communication

Pharmaceutical Marketing Strategy

You can read more about the teaching and learning methods at INSEAD here and about INSEAD’s Marketing Research Seminar Series here.

INSEAD Marketing Research Centers

INSEAD Social Science Research Centre (ISSRC)

Wendel International Centre for Family Enterprise

Centre for Decision Making and Risk Analysis (CDMRA)

Clubs for INSEAD Marketing Students

INSEAD Consumer and Luxury Goods

INSEAD High Tech & Telecom Club

INSEAD Media Club

Marketing Hiring Stats at INSEAD

2012 marketing function:

9% of the class secures marketing positions after graduation

18% of those who entered the corporate sector hold marketing/sales roles

Top Marketing-Related Employers in 2012 / # of hires:

• Google / 18

• Amazon / 14

• Samsung / 11

• Shell / 11

• Siemens / 11

• BP Group / 10

• Apple / 8

• L’Oréal / 8

• Microsoft / 5

• Abbott / 4

• Cargill / 4

• Deutsche Post DHL / 4

• Hilti Corporation / 4

• Dong Energy / 3

• GE / 3

• GlaxoSmithKline / 3

• Johnson & Johnson / 3

• Syngenta / 3

2012 Internship Statistics

Industry # of Interns Weekly Salary Range (€)
Consumer/Luxury Goods 11 700 – 4,800
Media/Entertainment 5 600 – 2,200
Travel/Leisure Services 7 400-5,100

Please see our INSEAD B-School Zone for more information on how Accepted.com can help you get accepted.

Applying to INSEAD? Check out our 2014 Application Essay Tips!

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