Not long ago, in the tips post for INSEAD, I wrote that INSEAD was “bucking the trend” of fewer and shorter essays. Well, scratch that. Mid-application-cycle, INSEAD has decided to hew to the trend and changed its essays starting now. The result is a shorter, more condensed set of essays. For the next deadline (March 5), recognizing that many applicants will already have started preparing the previous set of essays, they will also accept those.
In the new set, the essays are divided into two categories: Job Description Essays (the same as before), and Motivation Essays. The use of the word “motivation” should be forefront in your mind as you draft those essays; the concept should appear directly or indirectly in each. It means that the adcom wants to know what drives you, what propels your choices, decisions, and actions.
Job Description Essays:
Essay 1. Briefly summarise your current (or most recent) job, including the nature of work, major responsibilities, and, where relevant, employees under your supervision, size of budget, clients/products and results achieved.
The key to strong job descriptions is “results achieved.” Definitely provide the other requested elements, but the distinguishing factor will be those results. Quantifying impact usually shines a spotlight on your impact and contribution. The second most important element is “major responsibilities.” Don’t list the mundane or the aspects of your job that everyone with your title will share. Where did you shoulder “major responsibility”? Be specific in these descriptions to differentiate yourself, especially if you are from a common professional group in the applicant pool.
Essay 2. Please give a full description of your career since graduating from university. If you were to remain with your present employer, what would be your next step in terms of position?
Don’t confuse “full description” with “complete history.” How would you characterize your career since college? You also have to answer the second pat of the question and you only have 250 words. Choose the most important elements — those elements that show contribution, leadership, and since this is INSEAD, a multi-cultural and global perspective.
Essay 3. If you are currently not working, what are you doing and what do you plan to do until you start the MBA programme if applicable? (250 words maximum)
State the facts straightforwardly. Note not just what you’re doing but why you’re doing it. If you have room and if it’s relevant, consider addressing why you are unemployed at the moment.
Essay 1. Give a candid description of yourself (who are you as a person), stressing the personal characteristics you feel to be your strengths and weaknesses and the main factors which have influenced your personal development, giving examples when necessary. (600 words max.)
For a question like this I recommend two strengths and one weakness. If you can choose one anecdote that reveals both the strengths and the weakness, it’s efficient with space and can strengthen the essay. Don’t forget to discuss how these qualities influenced your personal development. For more on INSEAD 1 and writing about weaknesses, please see this video:
A word on weaknesses. Be honest without going overboard. Don’t make up a phony weakness. I attended an HBS info session a few years ago. One of the alumni said that he discussed a “phony weakness” in his essays (required for HBS that year), and his interviewer focused right on it, and basically said, “Come on. What’s a real weakness?” The applicant had to get real in a hurry. Take advantage of the essay: Give it some thought and respond with the benefit of that reflection. For more information, please see “Flaws Make You Real.”
At a recent AIGAC conference one of the adcom members remembered that an applicant in response to a similar question had listed his weakness as “pitching new ideas in a meeting.” The adcom member felt that the applicant was specific, real, and showed self-awareness by revealing this flaw. In fact, by demonstrating these qualities in addition to the requested weakness that he was working on, the applicant actually enhanced his chances of acceptance with his response.
Don’t write about “weakness in pitching new ideas in meetings” as your flaw just because you saw it here. It will become the lame, stale example everyone uses. However, you all have weakness. Just be thoughtful enough and honest enough to reveal yours.
(NOTE: There is potential for some overlap in this essay with Essay 2, so look at both questions together and organize content before writing them.)
Essay 2. Describe the achievement of which you are most proud and explain why. In addition, describe a situation where you failed. How did these experiences impact your relationships with others? Comment on what you learned. (400 words max.)
With only 400 words to describe 2 significant experiences, and the specified discussion points, you need to use stories that can be told without a lot of background information. And keep in mind Essay 1 – don’t use stories that reflect exactly the same messages. “Achievement of which you are most proud” is a high bar, and it can be from either work or outside of work. It also should be something that reveals qualities or attributes about you that are positive and relevant. I suggest using something from the last two to three years. Luckily you don’t have to write about the failure about which you are most ashamed… Discuss a failure that is specific, fairly recent, and meaty enough to have rattled you a bit. Again, work or non-work topic is fine.
In discussing what you learned from the experiences and how they impacted your relationships, identify one specific thing for each point for each story – there isn’t room for more. And there isn’t need for more, because one can be very powerful if it’s insightful.
Essay 3. Tell us about an experience where you were significantly impacted by cultural diversity, in a positive or negative way. (300 words max.)
In choosing your topic story, think about “impact” – often people describe being surprised or emotionally challenged by encountering new or different cultures, but that’s not enough to make this a good essay. Impact is what happens after the initial response: how did the experience change your behavior, or change your perception, or inspire you to learn something, or cause you to reconsider beliefs/ideas – these are impacts.
Narrate the story succinctly, vividly portraying the impact on you. The adcom wants to see that you are thoughtful, resourceful, and responsive in encountering cultural diversity, because it is a key attribute of their program.
Essay 4. Describe all types of extra-professional activities in which you have been or are still involved for a significant amount of time (clubs, sports, music, arts, politics, etc). How are you enriched by these activities? (300 words max.)
Simply discuss the range of activities you participate (or have participated) in – those that are major passions, and those that are “just fun” – clarifying their relative role and importance in your life. Be straightforward in how they enriched you – no need to strive for something “different” that no one has ever felt or experienced before…. Imagine you are meeting with clients or superiors – between the business dealings (and perhaps over a drink); you and they might chat about non-work interests – approach this essay like such a conversation. Not quite as casual as with a peer, but still conversational, straightforward, and intended to connect on a person-to-person level.
Optional Essay: Is there anything else that was not covered in your application that you would like to share with the admissions committee? (300 words max.)
Use the optional essay to explain anything that needs explaining and/or to give them one more reason to accept you. DON’T use it for a superficial summary, a restatement of your other essays, or anything similarly boring and trite. If you choose to write it, produce a tight, focused essay revealing something you haven’t yet discussed.
INSEAD Application Deadlines:
September 2014 intake:
March 5, 2014
January 2015 intake:
Round 1 March 21, 2014; Round 2 May 28, 2014; Round 3 July 25, 2014
By Cindy Tokumitsu, co-author of The Finance Professional’s Guide to MBA Admissions Success, and author of numerous ebooks, articles, and special reports. Cindy has advised hundreds of successful applicants in her last fifteen years with Accepted.com.
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This article originally appeared on the Accepted Admissions Consulting Blog, the official blog of Accepted.com.