By Paul Lanzillotti, Amerasia Consulting Group
Columbia Business School rolled out a few major UI updates to their MBA website last season, and well, I could not find a few things. Truth be told, I give Columbia's MBA website a better than average grade overall. However, I wanted to see if I could simplify it for those applicants who are about to start working on their CBS essays and application, while trying to figure out "Why Columbia?" I created a visual representation (mindmap) of the site, which ended up looking like the New York subway system, and I wanted to share it with anyone who is applying. Hopefully this will allow you to see where you fit into CBS' clubs, curriculum and student culture.
If you want to view the CBS mindmap in a new (and bigger) window, which I recommend, click here >
Better yet, feel free to download a copy of this mindmap or create your own online copy and edit as you please (relevant links provided below). If you create your own online copy (via coggle.com), you can drag aspects of the mindmap around to make the diagram less crowded. 😉
(Protip - Click and drag on the mindmap to navigate. Then click on the relevant link to navigate to that section of the CBS website.)