Working at the family business in a way that will allow you to contribute at a higher level is a much better play than to say you are going to launch a business out of undergrad. Note that I say play because your story must make sense to the commitee and not carry unnecessary risk. The risk comes in your saying you are going to start a business out of the program which in most cases would make you technically unemployed and ding them on their stats (unless you incorporate as something other than an llc or sole proprietorship, in which case you could be an employee of your own company). Plus most entrepreneurial efforts fail, so there's risk there too in making the school look bad. While it's certainly understandable that you want to take your career in a new direction (this is a common theme with applicants), you could appeal to every person's empathy when you pull the family business into the mix and explain how you are needed there and why you want to help. Passionately conveying these very personal stories is usually a good bet.
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