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18.To maintain a high demand for their product, the

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18.To maintain a high demand for their product, the [#permalink] New post 01 Apr 2004, 21:29
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18.To maintain a high demand for their product, the manufacturers first took over the marketing and sales functions previously performed by outside agents; next, they began changing their advertising campaigns monthly to keep pace with the rapid changes in consumersтАЩ lives.
(A) they began changing
(B) this began changing
(C) the former began changing
(D) to begin changing
(E) to change
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 [#permalink] New post 01 Apr 2004, 22:15
I would go for C...'they' does not seem to have a clear referrent.
It could be either be the manufacturers or the outside agents.


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 [#permalink] New post 02 Apr 2004, 07:27
they in A is ambiguous, C makes the reference clear.
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 [#permalink] New post 02 Apr 2004, 07:34
I go with A. The semi-colon makes the parallelism clear and that "they" refers to "manufacturers"
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 [#permalink] New post 02 Apr 2004, 08:19
Yes I did doubt the function of semi colon in the sentence...anyway lets wait for the official answer.

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 [#permalink] New post 02 Apr 2004, 20:48
I will go with A
I had in mind exactly the same explanation that Paul has given.
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 [#permalink] New post 03 Apr 2004, 03:15
OA is A.
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 [#permalink] New post 10 Jul 2004, 10:58
Paul wrote:
I go with A. The semi-colon makes the parallelism clear and that "they" refers to "manufacturers"


I agree with the answer, but choose to defer on the explanation. In my opinion "the former" can not be used to refer to a plural noun in a sentence. Because IMO “The formerâ€
  [#permalink] 10 Jul 2004, 10:58
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18.To maintain a high demand for their product, the

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