PJ12BT96 wrote:
Can anyone please explain why "E" is incorrect & how it weakens the argument ??
The author in the passage makes the claim that the city could increase its revenues by revoking the discount on the billboard space.
E does not strengthen the position.
If the billboards were empty for the lack of demand, and only after offering a discount did said demand increase, why would revoking it increase the revenues of the city? If before the discount there was a lack of buyers, and then you have a discount which add buyers, and then remove the discount, it would only take you back to the starting point - big empty billboards, without buyers - hence lower revenues (directly contradicting the authors point of an increase of revenues).
Compare E with the correct answer, C.
C states that businesses sub-lease the billboards to non-local businesses at a significant markup. This implies, with the further assumption that the "significant markup" is comparable with the discount offered, there are at least some small firms who are willing to pay a price similar to the non-discount price, the exact opposite of E. If this is true, then yes - the government can revoke the discount, and still find buyers for the billboards, which would likely increase their revenues.
Note that because this is an unofficial question, the answer choice C is not very well written - there are many assumptions in C that are required (the largest one is that the price offered by the sub-lease is at least comparable with the non-discount price), but it is the only answer choice that fits.
A can be eliminated because it is not relevant to the point at hand. A only gives information on how the discount is calculated, but does not tell us anything about the impact of the discount on sales.
B is also irrelevant. Even if the discount was not advertising properly, we are worried about the effects of removing the discount - B has no bearing on the focus of the argument.
D is a contender choice, but it requires quite a few further assumptions: the first assumption is that the large chain stores are willing to purchase the billboard space at the non-discount price, and the second is that the revenues lost by the erosion of business of the small firms to the large chain store is allocated to the cities revenues (they do not pay taxes to another city).
E is wrong for reasons explained above.
So from the 5 choices, A and B are irrelevant, D is a contender but is too far removed from the argument, and E is the direct opposite of what we are looking for.
Hope this helps!