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A curious situation - would appreciate all insight!

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Intern
Intern
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Joined: 19 Nov 2012
Posts: 41
Concentration: Marketing, Strategy
GMAT 1: 750 Q47 V47
Followers: 0

Kudos [?]: 8 [0], given: 4

A curious situation - would appreciate all insight! [#permalink] New post 19 Nov 2012, 20:32
I'm not sure if I fit the nature of the typical B-School applicant, but I would appreciate all insight.


1) Basic demographic info: 24, male, Canadian (Persian) - looking to apply in the next two years.

2) Educational Background:

THIS is where things get interesting. For whatever reason (call it lack of maturity - there are other reasons but no need for excuses.) I had a terrible first half of undergraduate study. I essentially wrote mid terms and exams, and that was the extent of my involvement in school. By some grace, I managed to remain in school until I smartened up. (reading books cover to cover in less than 10 hours is now my specialty). My last 2 years however were much better, with my last year the best. I was also on Dean's list for 3 consecutive semesters.

School: ARWU World (201 - 300), Top 10 in Canada, Top 3 Comprehensive nationwide
Degree: Bachelor of Commerce, Major: Marketing Management
GPA: 70% (2.75 out of a 4.0 scale) overall, 81.5% (3.58) second half of studies (year 3 and 4), 85.1% (3.82) last year of studies. I think the main question here is, will there be more bias towards the latter half of my studies (the last two years I essentially had Marketing, Finance, and Strategy classes. My school uses the case format to teach the last two years.) Or will I be penalized for messing around whole taking all the introductory and elective classes out of the way?
GMAT: beginning to work towards it now, but assume a 680 to 710 (Should I aim higher to offset the GPA here? Can I make up for the GPA?)


3) Work experience: 2 years. Currently I handle Business Development for Western Canada, and all Marketing duties for the country. Firm I work in is a global engineering/manufacturing firm with 32 office locations world wide and 12 manufacturing centres around the world. The president has discussed that I move into a Marketing role - solely - within the next year or two, and let go of the business development duties. My first job out of school was as a Marketing Researcher at a think tank of sorts (conference production, reports, so on and so forth), and I was promoted to a Marketing Project Manager position within 2 months.

4) Extracurriculars: Marketing Society during undergrad. Feel the need to step this up.

5) Short/Long term goals: Europe/North America/Asia. I would like to stay within the Marketing Field. Branding and campaign development are my passion. Working for consumer facing brand in the short and intermediate term (Brand Manager --> Director --> CMO/VP (one can dream)) and a long term goal of starting an Agency later on in my life.

6) Schools: Would love your recommendations here. What should I shoot for as someone who wants an MBA with a major in Marketing. What are my long shots, targets, and safeties. North America/Europe/Asia are all in play. (with more of a bias towards NA and Europe). For example, is Kellogg way out of my league? Would Kelly be a target I should look at? Are there any schools renowned in Marketing that I should be targeting?
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Joined: 27 Jun 2012
Posts: 71
Location: Philippines
Schools: Yale '15 (M)
GMAT 1: 710 Q47 V41
GPA: 3.51
WE: Marketing (Telecommunications)
Followers: 1

Kudos [?]: 10 [0], given: 1

Re: A curious situation - would appreciate all insight! [#permalink] New post 27 Nov 2012, 07:54
Allow me to share my thoughts on your profile...

GPA - i think you can work with what you have. If you can show through the other parts of your application that the low grades during your first two years of undergraduate were symptomatic of an immaturity which you no longer possess now, that would be good. maybe take a few graduate courses online (check out UC Berkeley Extension) to build an alternative transcript.

GMAT - aim for 720 and up, to show that you really are committed to studying (admissions officers know that it takes a certain level of dedication to study/prepare for the GMAT). If what you flunked during your undergraduate studies were the verbal portion, this is your chance to showcase what you have (but don't forget about the quantitative portion as well).

Extra-curricular activities - you have two more years to strengthen this up. choose something you're really passionate about. if you can tie it to marketing (like being marketing/promotions head for a non-profit or something), that would be pretty great. or if you can be a mentor to a student who's struggling in school (someone who would have a similar profile as you had) and then show how you were able to help straighten them up, that could be awesome!

Work experience - i think you're off to a good start with the promotion. aim for increasing work responsibility in the next two years. again, make sure you build a story that shows growth and maturity. Also, why marketing? any specific industry or product you want to market?

I really have no clue as to whether Kellogg is out of your league or not. What I know is this: there's no harm in trying (except of course the harm it will do to your bank account for shelling out $250). Perhaps you might want to consider UCLA or Duke as well.
Re: A curious situation - would appreciate all insight!   [#permalink] 27 Nov 2012, 07:54
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