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A judge in Hollywood, California recently issued a cease and

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A judge in Hollywood, California recently issued a cease and [#permalink] New post 26 Oct 2012, 13:40
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A judge in Hollywood, California recently issued a cease and desist order to an advertising firm after a famous actor sued the firm for using a celebrity imposter to imitate the famous actor in a television commercial. The court order prohibits the agency from using any celebrity imitators in future commercials. This will certainly come as a blow to the advertising agency: their costs will rise since it is expensive to hire the services of legitimate celebrities instead of using celebrity imposters.

The conclusion above is based on which of the following assumptions?

(A) Most people are able to tell the difference between a real celebrity on television and a celebrity imposter.

(B) Television ads that use real celebrities are more effective than ads that use celebrity imposters.

(C) Many famous actors are not willing to film television commercials.

(D) Other advertising firms have been known to use celebrity imposters as well.

(E) The advertising agency will now shoot commercials using legitimate celebrities instead of filming without celebrities entirely.
[Reveal] Spoiler: OA

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Re: Assumption [#permalink] New post 26 Oct 2012, 22:09
Pansi wrote:
A judge in Hollywood, California recently issued a cease and desist order to an advertising firm after a famous actor sued the firm for using a celebrity imposter to imitate the famous actor in a television commercial. The court order prohibits the agency from using any celebrity imitators in future commercials. This will certainly come as a blow to the advertising agency: their costs will rise since it is expensive to hire the services of legitimate celebrities instead of using celebrity imposters.

The conclusion above is based on which of the following assumptions?

(A) Most people are able to tell the difference between a real celebrity on television and a celebrity imposter.

(B) Television ads that use real celebrities are more effective than ads that use celebrity imposters.

(C) Many famous actors are not willing to film television commercials.

(D) Other advertising firms have been known to use celebrity imposters as well.

(E) The advertising agency will now shoot commercials using legitimate celebrities instead of filming without celebrities entirely.


costs will rise since it is expensive to hire the services of legitimate celebrities instead of using celebrity imposters.
Cost is rising because company has to use legitimate celebrity instead of imposters. So to conclude that cost will rise is based on underlying assumption that company has to use celebrities in the film.
Hence Ans E it is.
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Re: A judge in Hollywood, California recently issued a cease and [#permalink] New post 06 Nov 2013, 07:33
Re: A judge in Hollywood, California recently issued a cease and   [#permalink] 06 Nov 2013, 07:33
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