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# A mail order company recently had a big jump in clothing

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Senior Manager
Joined: 19 Feb 2007
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A mail order company recently had a big jump in clothing [#permalink]

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01 Jul 2007, 02:51
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A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazinelike format designed to appeal to a more upscale clientele. The company is now planning to launch a housewares catalog using the same concept.

The company’s plan assumes that
(A) other housewares catalogs with magazinelike formats do not already exist
(B) an upscale clientele would be interested in a housewares catalog
(C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs
(D) a magazinelike format requires a copywriter and a graphic artist
(E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format
Manager
Joined: 17 May 2007
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01 Jul 2007, 03:18
I would go with answer B.
Director
Joined: 29 Jul 2006
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01 Jul 2007, 12:04
B it is...E talks about clothing catalog which is irrelevant to the conclusion.
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01 Jul 2007, 12:14
Conclusion:clothing catalog in a magazinelike format designed to appeal to a more upscale clientele was sucessful.The company wants to launch a similar catalog for housewares.

Why does the company want to launch a similar catalog for housewares?
-The answer to this question is the assumption.

B
Re: CR- Catalog   [#permalink] 01 Jul 2007, 12:14
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