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Senior Manager
Joined: 19 Feb 2007
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A mail order company recently had a big jump in clothing [#permalink]
 01 Jul 2007, 02:51
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0% (00:00) correct
 0% (00:00) wrong based on 0 sessions
A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazinelike format designed to appeal to a more upscale clientele. The company is now planning to launch a housewares catalog using the same concept.
The company’s plan assumes that
(A) other housewares catalogs with magazinelike formats do not already exist
(B) an upscale clientele would be interested in a housewares catalog
(C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs
(D) a magazinelike format requires a copywriter and a graphic artist
(E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format
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Manager
Joined: 17 May 2007
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I would go with answer B.
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Director
Joined: 29 Jul 2006
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B it is...E talks about clothing catalog which is irrelevant to the conclusion.
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VP
Joined: 03 Apr 2007
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Conclusion:clothing catalog in a magazinelike format designed to appeal to a more upscale clientele was sucessful.The company wants to launch a similar catalog for housewares.
Why does the company want to launch a similar catalog for housewares?
-The answer to this question is the assumption.
B
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