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A major film studio announced the release date of a movie [#permalink]
28 Aug 2009, 23:12
40% (02:46) correct
60% (01:38) wrong based on 7 sessions
A major film studio announced the release date of a movie based on a novel that, though it was a bestseller when first published, has been out of print for nearly fifteen years. Hoping to capitalize on the anticipated success of the film, the publisher who owns the copyright on the novel plans to print a new edition to be made available the same week the film premieres.
EACH of the following, if true, supports the soundness of the publisher’s plan to capitalize on the success of the film EXCEPT
The publisher has received permission from the film studio to stamp the words “Now a major motion picture” on the cover of each book. Last year a new edition of a novel that had been out of print hit the bestseller lists two weeks after a movie biography of its author was released. The publisher received two hundred thousand dollars after selling the production rights to the film studio. The actress playing the lead in the film has discussed her love for the novel in nationally televised interviews. Last year a new edition of an unpopular novel was adapted into a top-grossing film, and sales of the book spik
Re: major film studio announced the release date of a movie [#permalink]
30 Aug 2009, 14:48
I think it should be C since the money the author received does not directly help in ensuring the success of his new edition release. D helps since the actress' testimonial will spike audience interest hence increase chances of people buying the book. This is quite realistic as well. New editions are always released when movie adaptations are done. e.g., the time traveller's wife, the kite runner, etc.
HBS: Reimagining Capitalism: Business and Big Problems : Growing income inequality, poor or declining educational systems, unequal access to affordable health care and the fear of continuing economic distress...