A new commercial radio station in Greenfield plans : GMAT Critical Reasoning (CR)
Check GMAT Club Decision Tracker for the Latest School Decision Releases http://gmatclub.com/AppTrack

 It is currently 20 Jan 2017, 00:23

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

# Events & Promotions

###### Events & Promotions in June
Open Detailed Calendar

# A new commercial radio station in Greenfield plans

Author Message
TAGS:

### Hide Tags

Intern
Joined: 06 May 2013
Posts: 14
Location: United States
GMAT 1: 700 Q49 V36
Followers: 0

Kudos [?]: 12 [0], given: 2

### Show Tags

29 Jan 2014, 21:02
1
This post was
BOOKMARKED
00:00

Difficulty:

(N/A)

Question Stats:

98% (02:08) correct 2% (01:44) wrong based on 73 sessions

### HideShow timer Statistics

A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and forty-five years old and thereby to have a strong market appeal to advertisers.

Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:

(A) People tend to remain very fond of the music that they heard when they were in their teens and early twenties.

(B) In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.

(C) People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.

(D) The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.

(E) Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week.

Hi.

Please explain how choice E strengthens the conclusion.
If you have any questions
New!
Veritas Prep GMAT Instructor
Joined: 16 Oct 2010
Posts: 7125
Location: Pune, India
Followers: 2137

Kudos [?]: 13660 [1] , given: 222

### Show Tags

29 Jan 2014, 21:21
1
KUDOS
Expert's post
phammanhhiep wrote:
A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and forty-five years old and thereby to have a strong market appeal to advertisers.

Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:

(A) People tend to remain very fond of the music that they heard when they were in their teens and early twenties.

(B) In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.

(C) People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.

(D) The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.

(E) Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week.

Hi.

Please explain how choice E strengthens the conclusion.

Let's analyze the given argument:

A new station plans to play songs that were popular 15-25 years ago.
It hopes to attract people between 35-45 years
It hopes to have a strong market appeal to advertisers.

There are a number of assumptions (the term is used loosely here) the author of the argument is working on... First of all, he is assuming that people would like to hear the hits of their youth. They will be attracted to this channel which plays the hits of their time. It is also assuming that others do not cater sufficiently to this segment and hence this new channel will be able to attract people. Another assumption is that if they are able to attract 35-45 yr olds, advertisers will be pleased i.e. the 35-45 yr olds are the decision makers of many products advertised on the radio.
If our option provides any one of these premises given above, it will strengthen our argument.
(A), (B), (D) and (E) strengthen the argument.

(B) strengthens by saying that the same plan has been tried at other similar places and has succeeded. This strengthens our argument that it might succeed here as well. Note that we only need to strengthen it, not prove it beyond doubt. Sure, if it has succeeded at other places, it MAY not succeed here but it does strengthen our belief in the plan.

(E) strengthens it by saying that other channels do not cater to this segment much. Hence the possibility of this channel attracting people is higher. It is providing a service to people which they would like and others are not providing. Hence the chances of success increase. That's all we want to do - INCREASE the chances of success.

(C) does not strengthen it and hence is the answer.
_________________

Karishma
Veritas Prep | GMAT Instructor
My Blog

Get started with Veritas Prep GMAT On Demand for $199 Veritas Prep Reviews Intern Joined: 04 Dec 2011 Posts: 29 Followers: 0 Kudos [?]: 10 [0], given: 6 Re: A new commercial radio station in Greenfield plans [#permalink] ### Show Tags 06 Feb 2014, 19:52 Hi Mam, How D supports?Can you please explain. Veritas Prep GMAT Instructor Joined: 16 Oct 2010 Posts: 7125 Location: Pune, India Followers: 2137 Kudos [?]: 13660 [1] , given: 222 Re: A new commercial radio station in Greenfield plans [#permalink] ### Show Tags 07 Feb 2014, 05:25 1 This post received KUDOS Expert's post sanjeebpanda wrote: Hi Mam, How D supports?Can you please explain. An argument gives us the following: A new station plans to play songs that were popular 15-25 years ago. It hopes to attract people between 35-45 years It hopes to have a strong market appeal to advertisers. What will make this argument stronger? The argument is assuming that if the station is able to attract people between 35-45 years, it will have a strong appeal to advertisers. Why is that so? This will be so if the 35-45 years old people actually are decision makers the products advertised i.e. they decide whether they/their family will buy the products. Hence (D) will make this argument stronger. _________________ Karishma Veritas Prep | GMAT Instructor My Blog Get started with Veritas Prep GMAT On Demand for$199

Veritas Prep Reviews

GMAT Club Legend
Joined: 01 Oct 2013
Posts: 10534
Followers: 918

Kudos [?]: 203 [0], given: 0

### Show Tags

30 Jan 2016, 10:59
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

Want to see all other topics I dig out? Follow me (click follow button on profile). You will receive a summary of all topics I bump in your profile area as well as via email.
Intern
Joined: 12 Nov 2014
Posts: 20
Followers: 1

Kudos [?]: 0 [0], given: 524

### Show Tags

30 Jan 2016, 11:04
I choose D, because I thought C would kind of strengthen. As 35-45 only hear news because there is no music played of their type. So when radio station would start playing then they will start listening. I kind of didn't like D either but went with D.
Current Student
Joined: 17 Oct 2015
Posts: 33
Followers: 0

Kudos [?]: 2 [0], given: 433

### Show Tags

31 Jan 2016, 10:38
chetan2u, could you please edit the question and include the OA?

phammanhhiep wrote:
A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and forty-five years old and thereby to have a strong market appeal to advertisers.

Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:

(A) People tend to remain very fond of the music that they heard when they were in their teens and early twenties.

(B) In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.

(C) People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.

(D) The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.

(E) Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week.

Hi.

Please explain how choice E strengthens the conclusion.
Veritas Prep GMAT Instructor
Joined: 16 Oct 2010
Posts: 7125
Location: Pune, India
Followers: 2137

Kudos [?]: 13660 [0], given: 222

### Show Tags

31 Jan 2016, 19:57
alice7 wrote:
I choose D, because I thought C would kind of strengthen. As 35-45 only hear news because there is no music played of their type. So when radio station would start playing then they will start listening. I kind of didn't like D either but went with D.

Actually, option (C) tells you that 35-45 yr olds prefer to listen to radio for news, not music - it is a choice they make. Whether their choice will change when the new music channel will arrive, we don't know. Hence, (C) does not strengthen the argument.
_________________

Karishma
Veritas Prep | GMAT Instructor
My Blog

Get started with Veritas Prep GMAT On Demand for \$199

Veritas Prep Reviews

Re: A new commercial radio station in Greenfield plans   [#permalink] 31 Jan 2016, 19:57
Similar topics Replies Last post
Similar
Topics:
5 Revision Project: A new commercial radio station in Greenfield 6 03 Feb 2015, 06:22
2 A new commercial radio station in Greenfield plans to play 8 28 Dec 2012, 23:11
3 Radio stations with radio data system (RDS) technology 9 06 Sep 2010, 23:21
56 Source : GMATPrep Radio stations with radio data system 25 08 Oct 2008, 08:10
20 Radio Stations with radio data system (RDS) technolodgy 39 16 Jun 2008, 03:18
Display posts from previous: Sort by