A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and forty-five years old and thereby to have a strong market appeal to advertisers.
Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:
(A) People tend to remain very fond of the music that they heard when they were in their teens and early twenties.
(B) In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.
(C) People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.
(D) The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.
(E) Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week.
Please explain how choice E strengthens the conclusion.
Let's analyze the given argument:
A new station plans to play songs that were popular 15-25 years ago.
It hopes to attract people between 35-45 years
It hopes to have a strong market appeal to advertisers.
There are a number of assumptions (the term is used loosely here) the author of the argument is working on... First of all, he is assuming that people would like to hear the hits of their youth. They will be attracted to this channel which plays the hits of their time. It is also assuming that others do not cater sufficiently to this segment and hence this new channel will be able to attract people. Another assumption is that if they are able to attract 35-45 yr olds, advertisers will be pleased i.e. the 35-45 yr olds are the decision makers of many products advertised on the radio.
If our option provides any one of these premises given above, it will strengthen our argument.
(A), (B), (D) and (E) strengthen the argument.
(B) strengthens by saying that the same plan has been tried at other similar places and has succeeded. This strengthens our argument that it might succeed here as well. Note that we only need to strengthen it, not prove it beyond doubt. Sure, if it has succeeded at other places, it MAY not succeed here but it does strengthen our belief in the plan.
(E) strengthens it by saying that other channels do not cater to this segment much. Hence the possibility of this channel attracting people is higher. It is providing a service to people which they would like and others are not providing. Hence the chances of success increase. That's all we want to do - INCREASE the chances of success.
(C) does not strengthen it and hence is the answer.
Veritas Prep | GMAT Instructor
Veritas Prep GMAT course is coming to India. Enroll in our weeklong Immersion Course that starts March 29!
Veritas Prep Reviews