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A new commercial radio station in Greenfield plans to play

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A new commercial radio station in Greenfield plans to play [#permalink]

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New post 29 Dec 2012, 00:11
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Question Stats:

84% (01:53) correct 16% (00:49) wrong based on 161 sessions

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A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive years old and thereby to have a strong market appeal to advertisers. Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:

A. People tend to remain very fond of the music that they heard when they were in their teens and early twenties.
B. In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.
C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.
D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.
E. Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week

OA
[Reveal] Spoiler:
C

No problem with the OA but whats the problem with D. IMO it is not having any effect.
[Reveal] Spoiler: OA

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Re: A new commercial radio station in Greenfield plans to play [#permalink]

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New post 29 Dec 2012, 00:32
Marcab wrote:
A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five
years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive
years old and thereby to have a strong market appeal to advertisers. Each of the following, if true,
strengthens the prospects that the radio station's plan will succeed EXCEPT:

D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of
income and are involved in making household purchases.


No problem with the OA but whats the problem with D. IMO it is not having any effect.

Though not a very direct relation however IMO D does strengths to some extent if not 100%.
The people in that age group have higher level of income and thus money is no bar when it comes to purchases
Moreover, when it says people in this age group are involved in purchase of house hold items, it strengths the conclusion " to have a strong market appeal to advertisers".
Do i need to dwell more or this much is sufficient?
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Re: A new commercial radio station in Greenfield plans to play [#permalink]

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New post 29 Dec 2012, 01:14
Hi Marcab,

D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.
Option D can be ruled out because the aim of playing the old songs is to increase viewership and thereby attract advertisers. Advertisers will benefit only if the target audience have high incomes to buy the products and are decision makers involved in purchasing of products in the family.

Hence, if this viewership is increased. Advertisers would want to influence them (audience). SO the plan is bound to succeed.

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Re: A new commercial radio station in Greenfield plans to play [#permalink]

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New post 31 Dec 2012, 06:34
i will go for C. If the 35years old are more interested in news than in music. The plan will fail to attract this group of people by introducing these songs.

D is sufficiant to attract advertisers. Because these people have money and are involved to make purchasing decisions. Advertisers need the attention from such group of people.
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Re: A new commercial radio station in Greenfield plans to play [#permalink]

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New post 31 Dec 2012, 07:09
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Re: A new commercial radio station in Greenfield plans to play [#permalink]

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New post 06 Nov 2013, 10:49
not 700 level question i think!
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Re: A new commercial radio station in Greenfield plans to play [#permalink]

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New post 23 Feb 2014, 08:15
Straight C.
In D,a necessary assumption is given.If the 35-45 yr old people don't take purchasing decisions,why would the advertisers target them via the radio?The plan to play 15-25 yr old songs to attract advertisers will fall apart.

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Re: A new commercial radio station in Greenfield plans to play [#permalink]

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New post 24 Feb 2014, 06:18
Marcab wrote:
A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five
years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive
years old and thereby to have a strong market appeal to advertisers. Each of the following, if true,
strengthens the prospects that the radio station's plan will succeed EXCEPT:
A. People tend to remain very fond of the music that they heard when they were in their teens and early twenties.
B. In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music
from fifteen to twenty-five years ago have succeeded commercially.
C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for
music.
D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of
income and are involved in making household purchases.
E. Among the few radio stations in the Greenfield area, there is none that plays music from this particular period
for more than a few hours per week

OA
[Reveal] Spoiler:
C

No problem with the OA but whats the problem with D. IMO it is not having any effect.



Hello Marcab,
The conclusion is that this plan (to target the thirty-five and forty five year olds) will be a success.
One of the assumptions made here is that advertising in this segment will result in profits for the advertisers.
Or in other words this demographic has the purchasing power to buy the things advertised.
Option D says exactly this and helps bolster the argument.

If you're still skeptical, try negating Option D.
The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively lower levels of
income and are not involved in making household purchases.

This suggests that they are a bad target audience for advertisers and the radio stations will probably not get any revenue through advertising- this breaks the argument.


We therefore know that option D is relevant and that it also strengthens that argument as whole.

Hope that helps,
Ajeeth Peo
Verbal Trainer - CrackVerbal
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Re: A new commercial radio station in Greenfield plans to play [#permalink]

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New post 15 Apr 2016, 22:11
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

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Re: A new commercial radio station in Greenfield plans to play   [#permalink] 15 Apr 2016, 22:11
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