A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five
years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive
years old and thereby to have a strong market appeal to advertisers. Each of the following, if true,
strengthens the prospects that the radio station's plan will succeed EXCEPT:
A. People tend to remain very fond of the music that they heard when they were in their teens and early twenties.
B. In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music
from fifteen to twenty-five years ago have succeeded commercially.
C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for
D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of
income and are involved in making household purchases.
E. Among the few radio stations in the Greenfield area, there is none that plays music from this particular period
for more than a few hours per week
No problem with the OA but whats the problem with D. IMO it is not having any effect.
The conclusion is that this plan (to target the thirty-five and forty five year olds) will be a success.
One of the assumptions made here is that advertising in this segment will result in profits for the advertisers.
Or in other words this demographic has the purchasing power to buy the things advertised.
Option D says exactly this and helps bolster the argument.
If you're still skeptical, try negating Option D.
The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively lower levels of
income and are not involved in making household purchases.
This suggests that they are a bad target audience for advertisers and the radio stations will probably not get any revenue through advertising- this breaks the argument.
We therefore know that option D is relevant and that it also strengthens that argument as whole.
Hope that helps,
Verbal Trainer - CrackVerbal
If you find our response valuable, please encourage us with Kudos!
Attend an intensive 2-Day Workshop to Plan Your MBA in 2014!
Attend live online instructor-led GMAT classes by 99th p'cile instructors!