A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five
years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive
years old and thereby to have a strong market appeal to advertisers. Each of the following, if true,
strengthens the prospects that the radio station's plan will succeed EXCEPT:
A. People tend to remain very fond of the music that they heard when they were in their teens and early twenties.
B. In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music
from fifteen to twenty-five years ago have succeeded commercially.
C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for
music.
D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of
income and are involved in making household purchases.
E. Among the few radio stations in the Greenfield area, there is none that plays music from this particular period
for more than a few hours per week

OA
No problem with the OA but whats the problem with D. IMO it is not having any effect.
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Hi Marcab,

D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.
Option D can be ruled out because the aim of playing the old songs is to increase viewership and thereby attract advertisers. Advertisers will benefit only if the target audience have high incomes to buy the products and are decision makers involved in purchasing of products in the family.

Hence, if this viewership is increased. Advertisers would want to influence them (audience). SO the plan is bound to succeed.

Regards,
Pritish

OA has been added.
Thanks for the discussion guys.
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