souvik101990 wrote:
GMAT Club Revision Project - CR Q5
Please post a detailed explanation and answer to this question to get a chance to get Kudos and your explanation posted on the GMAT Club Revision PDF
A new commercial radio station in Greenfield plans to play songs that were popular hits fifteen to twenty-five years ago. It hopes in this way to attract an audience made up mainly of people between thirty-five and fortyfive years old and thereby to have a strong market appeal to advertisers. Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT:
A. People tend to remain very fond of the music that they heard when they were in their teens and early twenties.
B. In a number of cities demographically similar to Greenfield, radio stations that play recordings of popular music from fifteen to twenty-five years ago have succeeded commercially.
C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.
D. The thirty-five- to forty-five-year-old age group is one in which people tend to have comparatively high levels of income and are involved in making household purchases.
E. Among the few radio stations in the Greenfield area, there is none that plays music from this particular period for more than a few hours per week.
The thing to note in this question is the question stem. It is not your usual question stem.
"Each of the following, if true, strengthens the prospects that the radio station's plan will succeed EXCEPT"
You need to find the option which does not strengthen the argument. It means the option may weaken the argument or may have absolutely no effect on the argument.
Argument:
A station plans to play songs that were popular hits fifteen to twenty-five years ago.
It hopes in this way to attract an audience made up mainly of people between thirty-five and forty-five years old
It hopes to have a strong market appeal to advertisers.
The plan is to play 15 yr old music and attract 35 yr olds
to make the station attractive to advertisers.There are a lot of unsaid things here that could make the argument stronger such as people have special liking for songs they used to hear as teens so hit songs of 20 yrs ago will ring with 35 yr olds and hence the station will be attractive for 35 yr olds. Also, 35-45 yr old consumers are attractive to advertisers because of their purchasing power and hence the station will have strong market appeal to advertisers. These are options (A) and (D) and they do strengthen the argument. (B) also is re-assuring to the plan. (E) increases the probability of success of this station.
C. People in the thirty-five- to forty-five-year-old age group are more likely to listen to the radio for news than for music.
This, at best, has no effect on the plan. It doesn't matter that this age group focuses more on news as long as it is focusing enough on music too. But if anything, it weakens the plan a bit since it suggests that 35-45 yr age group is not that interested in music. Hence, in any case, it does not strengthen the plan.
Therefore, (C) is the correct answer.
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