A recent survey conducted in the New Homes magazine indicated that more than 70% of its
readers are planning to purchase or build a new home over the next two years. Based on the
results of the survey, the editor of the magazine concluded that over the next two years, the
real estate industry is likely to experience rapid growth driven by the high market demand
for new homes. Which of the following statements, if true, would be the most damaging to
the conclusion of the magazine’s editor?
A) The survey included over 50,000 respondents representing all major age categories.
b) The survey was mailed to all the subscribers of the magazine and included prepaid postage
to facilitate returning the questionnaire.
c) Readers of the New Homes magazine are much more likely to be interested in buying or
purchasing a home than the rest of the public.
d) The number of the magazine’s readers has more than doubled over the past 2 years.
e) All survey respondents received one free issue of the magazine as a token of appreciation for
filling out the survey.
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