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Senior Manager
Joined: 03 May 2013
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Schools: ISB '16, IIMA (M)
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13 Jan 2014, 20:31
PREMISE - According to a recent research study, daily use of Fresh Start, a new toothpaste, reduces the risk of developing dental cavities by over 20 percent. In addition,as a result of a new formula, the use of Fresh Start results in whiter, healthier-looking teeth.
CONCLUSION - Fresh Start not only gives your teeth a beautiful look but also provides the most reliable protection against dental cavities.

Assumption could be----1. no other tooth paste reduces the risk of developing dental cavities by over 20 percent.....
2. whiter, healthier-looking teeth amounts to good look.....

Which of the following is an assumption in the argument above?
(A) No other toothpaste provides more reliable protection against dental cavities....just a restatement of conclusion....DOES'NT REALLY LINK PREMISE TO CONCLUSION..... but better than other options still..
(B) Fresh Start's formula does a better job of whitening teeth than do competitor's formulas....not really
(C) People are just as interested in having beautiful teeth as they are in having healthy teeth.....people's opinion does'nt matter...
(D) Fresh Start also prevents other dental disorders, such as gingivitis.....no other illness implied here.
(E) Reliable protection against dental cavities, combined with excellent aesthetic properties, is likely to make Fresh Start a popular ....popularity is not a factor here

IMO "A"
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02 Jun 2014, 00:21
By poe A

A does help only a part of the conclusion i.e "most protetcive"
B - wrong: Whitening is only a small part of the good thing the toothpaste does i.e "healthier-looking teeth" healthier looking teeth may have a larger scope : no stains, no pores, no cavities etc.
C - wrong: The author does little to indicate what customers think (see conclusion)
D - wrong: This does not make the gap in logic full proof. This statement is just an added advantage of the toothpaste
E - wrong: Again the author does not want to know if the product is going to be a hit with the customers
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19 Jul 2014, 08:58
Have problems with A.
Conclusion Clearly, Fresh Start not only gives your teeth a beautiful look but also provides the most reliable protection against dental cavities.
(A) No other toothpaste provides more reliable protection[/b] against dental cavities.

But it is already mentioned in the argument that Fresh Start is most reliable protection . so how can option A be assumption..?? Is it not repeating the same words as in argument.
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16 Sep 2014, 06:49
It's A, Negate it.. If other pastes protect dental cavities , then why they choose fresh start , and the argument fails.
B_ Irrelevant. People don't buy for whitening teeth.
C_ People will not choose a fresh start if they have healthy teeth But just for whitening
D , E _ Irrelevant.
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23 Sep 2015, 16:36
Hello from the GMAT Club VerbalBot!

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24 Sep 2015, 20:59
IanStewart wrote:
The conclusion of the stem says:

bholakc wrote:
Clearly, Fresh Start [...] provides the most reliable protection against dental cavities.

For the argument to conclude that Fresh Start is the *most* reliable protection against cavities, it's certainly assuming that "no other toothpaste provides more reliable protection against dental cavities", which is what A says.

We really don't care whether people are more interested in healthy teeth or in beautiful teeth, so C is not right.

Hi Ian! I chose E because this is afterall an advertisement that caters to the consumer's demands, as all advertisements do. So why is E wrong? We are assuming that the conclusion of the argument is the top priority of consumers.
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22 May 2016, 05:01
A it is .. pay attention to "most reliable "
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