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Advertisement: At most jewelry stores, the person assessing

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Joined: 26 Mar 2012
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GMAT 1: 690 Q49 V34
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Kudos [?]: 7 [1] , given: 17

Advertisement: At most jewelry stores, the person assessing [#permalink] New post 21 Feb 2013, 23:01
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Difficulty:

  25% (low)

Question Stats:

75% (01:46) correct 25% (01:20) wrong based on 32 sessions
Advertisement: At most jewelry stores, the person assessing the diamond is the person selling it so you can see why an assessor might say that a diamond is of higher quality than it really is. But because all diamonds sold at Gem World are certified in writing, you’re assured of a fair price when purchasing a diamond from Gem World.

The reasoning in the advertisement would be most strengthened if which one of the following were true?

a) Many jewelry stores other than Gem World also provide written certification of the quality of their diamonds.
b) The certifications of diamonds at Gem World are written by people with years of experience in appraising gems.
c) The diamonds sold at Gem World are generally of higher quality than those sold at other jewelry stores.
d) The diamond market is so volatile that prices of the most expensive diamonds can change by hundreds of dollars from one day to the next.
e) The written certifications of diamonds at Gem World are provided by an independent company of gem specialists.

I have picked this question from the link http://gmatclub.com/forum/advertisement-at-most-jewelry-stores-the-person-assessing-136423.html .
I am not able to understand the answer provided for this question.

I picked out my answer on the following lines.

The Main Issue that the argument is trying to address is

Whether assessor or the seller have to be the same person in Gem World ?


Options A, C, and D were irrelevant to the main issue.

I am confused which one to choose, B or E. I eventually picked B, which stands incorrect.

Can I get a proper explanation for the answer choice B and E.

Thanks,

Ankit Gupta
[Reveal] Spoiler: OA
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GMAT 1: 660 Q48 V34
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Kudos [?]: 689 [0], given: 82

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Re: Advertisement: At most jewelry stores, the person assessing [#permalink] New post 21 Feb 2013, 23:21
Expert's post
ankit546 wrote:
Advertisement: At most jewelry stores, the person assessing the diamond is the person selling it so you can see why an assessor might say that a diamond is of higher quality than it really is. But because all diamonds sold at Gem World are certified in writing, you’re assured of a fair price when purchasing a diamond from Gem World.

The reasoning in the advertisement would be most strengthened if which one of the following were true?

a) Many jewelry stores other than Gem World also provide written certification of the quality of their diamonds.
b) The certifications of diamonds at Gem World are written by people with years of experience in appraising gems.
c) The diamonds sold at Gem World are generally of higher quality than those sold at other jewelry stores.
d) The diamond market is so volatile that prices of the most expensive diamonds can change by hundreds of dollars from one day to the next.
e) The written certifications of diamonds at Gem World are provided by an independent company of gem specialists.

I have picked this question from the link http://gmatclub.com/forum/advertisement-at-most-jewelry-stores-the-person-assessing-136423.html .
I am not able to understand the answer provided for this question.

I picked out my answer on the following lines.

The Main Issue that the argument is trying to address is

Whether assessor or the seller have to be the same person in Gem World ?


Options A, C, and D were irrelevant to the main issue.

I am confused which one to choose, B or E. I eventually picked B, which stands incorrect.

Can I get a proper explanation for the answer choice B and E.

Thanks,

Ankit Gupta


Hi Ankit,

The conclusion of the argument is "you’re assured of a fair price when purchasing a diamond from Gem World".

The argument says that the assessor is the seller so, a customer may not get a fair price. So, a possible strengthener could separate assessing part of the business from the selling part.

Lets consider (B) and (E)

b) The certifications of diamonds at Gem World are written by people with years of experience in appraising gems.

Well, this might strengthen the argument to a certain extent, but, the assessor could still be the seller. i.e. the jewelry store which is selling the diamonds might be falsely certifying them of higher quality. The assessor can have personal interest in certifying that the diamond is of high quality. The people certifying the diamonds may be experts, but still, their decision could be driven by personal interest.

e) The written certifications of diamonds at Gem World are provided by an independent company of gem specialists.

This choice clearly strengthens the argument, and, best among all the answer choices. If an independent company certifies the diamonds, then the seller is not assessing the diamonds; the reason the argument says is a possible reason for customers not getting a fair price; (E) clearly separates the sellor and the assessor, strengthening the argument.

Hope this helps,

Vercules
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Re: Advertisement: At most jewelry stores, the person assessing   [#permalink] 21 Feb 2013, 23:21
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