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Advertisement: The world s best coffee beans come from [#permalink]
22 Jul 2009, 04:36
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Advertisement: The world’s best coffee beans come from Colombia. The more Colombian beans in a blend of coffee, the better the blend, and no company purchases more Colombian beans than Kreemo Coffee, Inc. So it only stands to reason that if you buy a can of Kreemo’s coffee, you’re buying the best blended coffee available today.
The reasoning of the argument in the advertisement is flawed because it overlooks the possibility that
(A) the equipment used by Kreemo to blend and package its coffee is no different from that used by most other coffee producers (B) not all of Kreemo’s competitors use Colombian coffee beans in the blends of coffee they sell (C) Kreemo sells more coffee than does any other company (D) Kreemo’s coffee is the most expensive blended coffee available today (E) the best unblended coffee is better than the best blended coffee
The advertisement argues that Kreemo buys the most Colombian beans; thus, it makes the best coffee because the ad assumes more columbian coffee beans are used. However, Kreemo could purchase more because it also sells more than competitors..
i.e. Kreemo buys 100 bags to sell 1000 cups, but Starbucks buys 50 bags to sell 50 cups. Thsi example tells us Starbucks is blending more beans per cup than Kreemo..