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Advertisement: Today's customers expect high quality. Every [#permalink]
24 Apr 2004, 18:08
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Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisfied with the current quality of its products will soon find that its customers are not. At AnanTech, meeting or exceeding customer expectations is our goal.
Which of the following must be true on the basis of the statements in the advertisement above?
(A) AnanTech's competitors will succeed in attracting customers only if those competitors adopt AnanTech's goal as their own.
(B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of its products.
(C) AnanTech's goal is possible to meet only if continuing advances in product quality are possible.
(D) If a company becomes satisfied with the quality of its products, then the quality of its products is sure to decline.
(E) AnanTech, 's customers are currently satisfied with the quality of its products.
C and E are close but C is the most diplomatic answer.
It is possible that currently customers are not very satisfied with Anantechs products and Anantech might be working on improving the quality to suit current needs. So for a very small period Anantech might not have products that satisfy changing quality standards of the customers.
The advertisement is a claim and not an irrefutable argument. Anantech is a goal of meeting customers quality needs.
A) This is talking about attracting customers.
Not clear if all customers are moved by quality. Some might prefer low price item.
In this case high quality may not attract these customers. Some might be sensitive to brand names etc.
D) If a company is satisfied with the quality then quality does no deteriorate from company's point of view but deteriorates certainly from customers point of vew. This choice does not state the point of reference.
C looks extreme but the goal of Anantech is stated crystal clear and any deviation from that goal constitutes a failure.
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