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# Advertiser: The revenue that newspapers and magazines earn

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09 Mar 2011, 20:13
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75% (hard)

Question Stats:

47% (02:15) correct 53% (01:22) wrong based on 229 sessions

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Advertiser: The revenue that newspapers and magazines earn by publishing advertisements allows publishers to keep the prices per copy of their publications much lower than would otherwise be possible. Therefore, consumers benefit economically from advertising.
Consumer: But who pays for the advertising that pays for low-priced newspapers and magazines? We consumers do, because advertisers pass along advertising costs to us through the higher prices they charge for their products.

Which of the following best describes how the consumer counters the advertiser’s argument?

(A) By alleging something that, if true, would weaken the plausibility of the advertiser’s conclusion
(B) By questioning the truth of the purportedly factual statement on which the advertiser’s conclusion is based
(C) By offering an interpretation of the advertiser’s opening statement that, if accurate, shows that there is an implicit contradiction in it
(D) By pointing out that the advertiser’s point of view is biased
(E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic
[Reveal] Spoiler: OA
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Re: The revenue that newspapers and magazines earn by publishing [#permalink]

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10 Mar 2011, 04:09
A : consumer benefit
C : consumers end up paying for the benefit

"C" contradicts "A" by providing evidence that weakens A's conclusion. That's A
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Re: The revenue that newspapers and magazines earn by publishing [#permalink]

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12 Mar 2011, 07:50
dips wrote:
Advertiser: The revenue that newspapers and magazines earn by publishing advertisements allows publishers to keep the prices per copy of their publications much lower than would otherwise be possible. Therefore, consumers benefit economically from advertising.
Consumer: But who pays for the advertising that pays for low-priced newspapers and magazines? We consumers do, because advertisers pass along advertising costs to us through the higher prices they charge for their products.

Which of the following best describes how the consumer counters the advertiser’s argument?

(A) By alleging something that, if true, would weaken the plausibility of the advertiser’s conclusion
(B) By questioning the truth of the purportedly factual statement on which the advertiser’s conclusion is based
(C) By offering an interpretation of the advertiser’s opening statement that, if accurate, shows that there is an implicit contradiction in it
(D) By pointing out that the advertiser’s point of view is biased
(E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic

hmmm i think the answer should be B but dont know why its A. i am not convinced with A much... i need expert's explanation please!
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Re: The revenue that newspapers and magazines earn by publishing [#permalink]

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16 Mar 2011, 06:40
Not sure about why is C wrong...
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Re: The revenue that newspapers and magazines earn by publishing [#permalink]

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17 Mar 2011, 12:42
Could someone pls explain why C is not correct
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Re: The revenue that newspapers and magazines earn by publishing [#permalink]

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17 Mar 2011, 21:30
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I found C a distraction. No statements are "implicit contradiction" unless they are paradox. Advertiser has a point.

Posted from my mobile device
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Re: The revenue that newspapers and magazines earn by publishing [#permalink]

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18 Mar 2011, 15:07
In C, there is no implicit contradiction, A and B is very close....
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Re: The revenue that newspapers and magazines earn by publishing [#permalink]

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18 Mar 2011, 21:02
The answer is C because C is directly attacking A's conclusion that "Consumers are benefited". As per Powerscore CR, once we separate the premises and conclusion of A's argument, it's clear that C does not interpret anything, and also "but" is a strong contradictory/contrast word.
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07 Sep 2012, 13:02
dips wrote:
Advertiser: The revenue that newspapers and magazines earn by publishing advertisements allows publishers to keep the prices per copy of their publications much lower than would otherwise be possible. Therefore, consumers benefit economically from advertising.
Consumer: But who pays for the advertising that pays for low-priced newspapers and magazines? We consumers do, because advertisers pass along advertising costs to us through the higher prices they charge for their products.

Which of the following best describes how the consumer counters the advertiser’s argument?

(A) By alleging something that, if true, would weaken the plausibility of the advertiser’s conclusion
(B) By questioning the truth of the purportedly factual statement on which the advertiser’s conclusion is based
(C) By offering an interpretation of the advertiser’s opening statement that, if accurate, shows that there is an implicit contradiction in it
(D) By pointing out that the advertiser’s point of view is biased
(E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic

Can someone explain why 'E" is wrong.
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07 Sep 2012, 14:09
Expert's post
As for (C), I don't see any implicit contradiction in the advertiser's claim. An implicit contradiction would render the argument invalid without the consumer having to pipe up in the first place. What the consumer does is points out something that, if true (low-priced newspapers end up costing consumers more because of advertising) would weaken the advertiser's argument, which is answer (A).

As for (B), what is the factual statement that is being questioned? The advertiser is making a claim, and the advertising is challenging the validity of that claim.
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07 Sep 2012, 17:40
There is no contradiction in the advertiser's statement. Hence choice C is not true.
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08 Sep 2012, 04:29
ChrisLele wrote:
As for (C), I don't see any implicit contradiction in the advertiser's claim. An implicit contradiction would render the argument invalid without the consumer having to pipe up in the first place. What the consumer does is points out something that, if true (low-priced newspapers end up costing consumers more because of advertising) would weaken the advertiser's argument, which is answer (A).

As for (B), what is the factual statement that is being questioned? The advertiser is making a claim, and the advertising is challenging the validity of that claim.

Can you please explain why 'E' is wrong. OA is 'A'.
But for me 'E' is right, as it clearly explain that Advertiser is narrowly thinking on his explanation.
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08 Sep 2012, 06:27
Expert's post
(E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic

Dear Jitgoel, Here is choice E for you. Can you review the choice while focusing on the underlined portion and argue if the consumer's counter follows along those lines. Take a minute to think and I am sure you will get the answer. Ask your self -
1. What does "that are economic mean"
2. Does the consumer's counter apply to the above given this context. Isn't consumer's argument about effects that are economic.
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08 Sep 2012, 21:46
egmat wrote:
(E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic

Dear Jitgoel, Here is choice E for you. Can you review the choice while focusing on the underlined portion and argue if the consumer's counter follows along those lines. Take a minute to think and I am sure you will get the answer. Ask your self -
1. What does "that are economic mean"
2. Does the consumer's counter apply to the above given this context. Isn't consumer's argument about effects that are economic.
s

I have not concentrated on the last three words "that are economic". Thanks for the explanation
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10 Sep 2012, 01:23
ChrisLele wrote:
As for (C), I don't see any implicit contradiction in the advertiser's claim. An implicit contradiction would render the argument invalid without the consumer having to pipe up in the first place. What the consumer does is points out something that, if true (low-priced newspapers end up costing consumers more because of advertising) would weaken the advertiser's argument, which is answer (A).

As for (B), what is the factual statement that is being questioned? The advertiser is making a claim, and the advertising is challenging the validity of that claim.

Hi Chris

Why do you say there is no implicit contadiction in the advertiser's claim? (I think there is a contradiction which has been highlighted by the consumer in its statement)
I did not get this point of yours "implicit contradiction would render the argument invalid without the consumer having to pipe up in the first place. "
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23 Jun 2013, 04:19
My two cents . option C is wrong because the advertisers 'opening sentence' just says advertising helps to keep the newspaper cost low. Which in all cases is true. that consumer benefits from this is stated in the next statement. the consumer doesn't interpret the 1st statement but rather analyzes the consumer benefit aspect in the 2nd statement.
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10 Aug 2013, 22:58
Although I started like this in the beginning.
Consumer - consumer end up paying for the benefit

Let me see if I can unpack B, C and E.

(B) By "questioning" the "truth" of the purportedly factual statement on which the advertiser’s conclusion is based
Keywords - questioning, truth. Any choice in GMAT which alludes to questioning the truth of the statement is wrong most of the time. Since GMAT CR is based on the fact that "facts" can never be questioned - no matter how ridiculous the argument is. You can question the assumption not the premises. I remember some OG questions similar to this. You have to be very careful when choice B says something like this. That smells rat. B gone.

(C) By offering an interpretation of the advertiser’s opening statement that, if accurate, shows that there is an implicit contradiction in it

Consumer - consumer end up paying for the benefit

Ofcourse the consumer does not interpret the advertiser as a paradox. These are 2 separate statement (see above). So C must be wrong.

Lastly (E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic
Keywords - Narrowly restricts, economic. This is very tricky.

jitgoel wrote:
dips wrote:
Advertiser: The revenue that newspapers and magazines earn by publishing advertisements allows publishers to keep the prices per copy of their publications much lower than would otherwise be possible. Therefore, consumers benefit economically from advertising.
Consumer: But who pays for the advertising that pays for low-priced newspapers and magazines? We consumers do, because advertisers pass along advertising costs to us through the higher prices they charge for their products.

Which of the following best describes how the consumer counters the advertiser’s argument?

(A) By alleging something that, if true, would weaken the plausibility of the advertiser’s conclusion
(B) By questioning the truth of the purportedly factual statement on which the advertiser’s conclusion is based
(C) By offering an interpretation of the advertiser’s opening statement that, if accurate, shows that there is an implicit contradiction in it
(D) By pointing out that the advertiser’s point of view is biased
(E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic

Can someone explain why 'E" is wrong.
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11 Aug 2013, 13:25
Can someone explain why E is wrong ! The above explanations for E being wrong dont satisfy me !
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11 Aug 2013, 18:07
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dips wrote:
Advertiser: The revenue that newspapers and magazines earn by publishing advertisements allows publishers to keep the prices per copy of their publications much lower than would otherwise be possible. Therefore, consumers benefit economically from advertising.
Consumer: But who pays for the advertising that pays for low-priced newspapers and magazines? We consumers do, because advertisers pass along advertising costs to us through the higher prices they charge for their products.

Which of the following best describes how the consumer counters the advertiser’s argument?

(A) By alleging something that, if true, would weaken the plausibility of the advertiser’s conclusion
(B) By questioning the truth of the purportedly factual statement on which the advertiser’s conclusion is based
(C) By offering an interpretation of the advertiser’s opening statement that, if accurate, shows that there is an implicit contradiction in it
(D) By pointing out that the advertiser’s point of view is biased
(E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic

Dear Shilpi85,

"publishing advertisements allows publishers to keep the prices per copy of their publications much lower than would otherwise be possible."

It is based on economic considerations

The consumer's counter:

"But who pays for the advertising that pays for low-priced newspapers and magazines? "

Again it is based on economic considerations

So we cannot say that the consumer thinks that the advertiser narrowly restricts the discussions to effects that are economic because he himself is countering on the basis of effects that are economic.
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11 Aug 2013, 22:19
Thanks You for the explanation above .It now makes sense !
Re: Advertiser: The revenue that newspapers and magazines earn   [#permalink] 11 Aug 2013, 22:19

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