Find all School-related info fast with the new School-Specific MBA Forum

It is currently 11 Jul 2014, 06:49

Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Events & Promotions

Events & Promotions in June
Open Detailed Calendar

Advertisers

  Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
VP
VP
User avatar
Joined: 25 Nov 2004
Posts: 1499
Followers: 5

Kudos [?]: 22 [0], given: 0

GMAT Tests User
Advertisers [#permalink] New post 19 Apr 2005, 14:05
Advertisers are often criticized for their unscrupulous manipulation of people’s tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.

Which one of the following, if true, would most strengthen the argument?

(A) The advertisers switched their advertisements to other family newspapers.
(B) Some advertisers switched from family newspapers to advertise in the changed publication.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
(E) It was expected that the changed publication would appeal principally to those in a different income group.
Director
Director
avatar
Joined: 27 Dec 2004
Posts: 910
Followers: 1

Kudos [?]: 10 [0], given: 0

GMAT Tests User
 [#permalink] New post 19 Apr 2005, 14:34
C ?
Director
Director
avatar
Joined: 04 Jul 2004
Posts: 905
Followers: 3

Kudos [?]: 17 [0], given: 0

GMAT Tests User
 [#permalink] New post 19 Apr 2005, 16:50
yes (C). (C) says that even though they would have been financially benefited, they decided to leave current publication. Probably on moral grounds.
VP
VP
avatar
Joined: 18 Nov 2004
Posts: 1447
Followers: 2

Kudos [?]: 15 [0], given: 0

GMAT Tests User
 [#permalink] New post 19 Apr 2005, 19:20
"C" it is
Director
Director
avatar
Joined: 03 Nov 2004
Posts: 870
Followers: 1

Kudos [?]: 7 [0], given: 0

GMAT Tests User
 [#permalink] New post 20 Apr 2005, 05:53
One more for 'C'
Manager
Manager
User avatar
Joined: 21 Jun 2004
Posts: 240
Followers: 1

Kudos [?]: 1 [0], given: 0

GMAT Tests User
 [#permalink] New post 20 Apr 2005, 06:06
C looks good
Director
Director
avatar
Joined: 05 Jan 2005
Posts: 562
Followers: 2

Kudos [?]: 10 [0], given: 0

GMAT Tests User
 [#permalink] New post 20 Apr 2005, 07:02
(A) it is.
That the advertisers switched to another family publication (that didn't depict sex and violence in their publications) strenghtens the argument that the advertisers were morally inclined.
Intern
Intern
avatar
Joined: 05 Apr 2005
Posts: 15
Followers: 1

Kudos [?]: 0 [0], given: 0

 [#permalink] New post 20 Apr 2005, 07:44
agree with C.
VP
VP
User avatar
Joined: 25 Nov 2004
Posts: 1499
Followers: 5

Kudos [?]: 22 [0], given: 0

GMAT Tests User
 [#permalink] New post 20 Apr 2005, 07:52
C is the answer.
GMAT Club Legend
GMAT Club Legend
User avatar
Joined: 07 Jul 2004
Posts: 5097
Location: Singapore
Followers: 16

Kudos [?]: 130 [0], given: 0

GMAT Tests User
 [#permalink] New post 20 Apr 2005, 22:39
1) Advertisers are often criticized for their unscrupulous manipulation of people’s tastes and wants.

2) There is evidence that some advertisers are motivated by moral as well as financial considerations.

3) A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership.

4) Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material. <-- conclusion

The conclusion says advertisers morally disapprove of the salacious material becasue they withrew their advertisements from the publication.


Which one of the following, if true, would most strengthen the argument?

(A) The advertisers switched their advertisements to other family newspapers.
- The switching may have nothing to do with them morally disapproving to the material. There's also nothing in the passage that says family newspapers only publish 'morally right' materials.

(B) Some advertisers switched from family newspapers to advertise in the changed publication.
- Weakens the arguement

(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
- The adverstisers rather had a drop in sales than to advertise. Therefore they must diapprove morally to the material printed.

(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
- Out of scope

(E) It was expected that the changed publication would appeal principally to those in a different income group.
- Not important.

C it is
VP
VP
avatar
Joined: 26 Apr 2004
Posts: 1226
Location: Taiwan
Followers: 2

Kudos [?]: 46 [0], given: 0

GMAT Tests User
 [#permalink] New post 21 Apr 2005, 00:04
Arsene_Wenger wrote:
(A) it is.
That the advertisers switched to another family publication (that didn't depict sex and violence in their publications) strenghtens the argument that the advertisers were morally inclined.


Hi, even if the advertisers switched to another family newspaper, it still cannot strengthen the conclusion that they morally disapproved of publishing salacious material. Because this is a neutral speaking, we don't know why the advertisers switched. Maybe other reasons intead of moral reasons.

Moreover, choice C indirectly strengthens the conclusion.
it said the advertisers would have originally profited more if they stayed with the changed publication.
However, they would rather withdraw their advertisements from the publication, a practice implying sales is not the only consideration.
This indirectly supports the moral reasons.

Hope it is clear.
Director
Director
avatar
Joined: 05 Jan 2005
Posts: 562
Followers: 2

Kudos [?]: 10 [0], given: 0

GMAT Tests User
 [#permalink] New post 24 Apr 2005, 23:39
chunjuwu wrote:
Arsene_Wenger wrote:
(A) it is.
That the advertisers switched to another family publication (that didn't depict sex and violence in their publications) strenghtens the argument that the advertisers were morally inclined.


Hope it is clear.


Perfectly clear Chunjuwu. Thanks.
Senior Manager
Senior Manager
avatar
Joined: 07 Nov 2004
Posts: 459
Followers: 2

Kudos [?]: 4 [0], given: 0

GMAT Tests User
Re: Advertisers [#permalink] New post 25 Apr 2005, 10:23
MA wrote:
There is evidence, however, that some advertisers are motivated by moral as well as financial considerations.



I think C strengthen the above conclusion perfectly.
Director
Director
User avatar
Joined: 04 Jan 2006
Posts: 928
Followers: 1

Kudos [?]: 12 [0], given: 0

GMAT Tests User
 [#permalink] New post 11 Jun 2006, 13:21
What I did not understand in this passage how can you assume that the advertisers they are speaking of in answer choices are the same as the ones in the question posed?

Should not the answer choices say the advertisers that switched..

I went with A because of this reasoning..
  [#permalink] 11 Jun 2006, 13:21
    Similar topics Author Replies Last post
Similar
Topics:
Strengthen the advertisement eladshus 6 17 Jul 2011, 05:51
1 Advertising Pre777 8 29 Jun 2009, 13:15
5 CR - Advertisement Kiski 17 04 Feb 2009, 22:23
The fewer restrictions there are on the advertising of bioha GMATT73 0 28 Apr 2005, 06:07
The fewer restrictions there are on the advertising of legal WinWinMBA 0 26 Apr 2005, 18:22
Display posts from previous: Sort by

Advertisers

  Question banks Downloads My Bookmarks Reviews Important topics  


GMAT Club MBA Forum Home| About| Privacy Policy| Terms and Conditions| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group and phpBB SEO

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.