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VP
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19 Apr 2005, 14:05
Advertisers are often criticized for their unscrupulous manipulation of peopleâ€™s tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.

Which one of the following, if true, would most strengthen the argument?

(B) Some advertisers switched from family newspapers to advertise in the changed publication.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
(E) It was expected that the changed publication would appeal principally to those in a different income group.
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Director
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19 Apr 2005, 14:34
C ?
Director
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19 Apr 2005, 16:50
yes (C). (C) says that even though they would have been financially benefited, they decided to leave current publication. Probably on moral grounds.
VP
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19 Apr 2005, 19:20
"C" it is
Director
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20 Apr 2005, 05:53
One more for 'C'
Manager
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20 Apr 2005, 06:06
C looks good
Director
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20 Apr 2005, 07:02
(A) it is.
That the advertisers switched to another family publication (that didn't depict sex and violence in their publications) strenghtens the argument that the advertisers were morally inclined.
Intern
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20 Apr 2005, 07:44
agree with C.
VP
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20 Apr 2005, 07:52
GMAT Club Legend
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20 Apr 2005, 22:39
1) Advertisers are often criticized for their unscrupulous manipulation of peopleâ€™s tastes and wants.

2) There is evidence that some advertisers are motivated by moral as well as financial considerations.

3) A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership.

4) Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material. <-- conclusion

The conclusion says advertisers morally disapprove of the salacious material becasue they withrew their advertisements from the publication.

Which one of the following, if true, would most strengthen the argument?

- The switching may have nothing to do with them morally disapproving to the material. There's also nothing in the passage that says family newspapers only publish 'morally right' materials.

(B) Some advertisers switched from family newspapers to advertise in the changed publication.
- Weakens the arguement

(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
- The adverstisers rather had a drop in sales than to advertise. Therefore they must diapprove morally to the material printed.

(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
- Out of scope

(E) It was expected that the changed publication would appeal principally to those in a different income group.
- Not important.

C it is
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21 Apr 2005, 00:04
Arsene_Wenger wrote:
(A) it is.
That the advertisers switched to another family publication (that didn't depict sex and violence in their publications) strenghtens the argument that the advertisers were morally inclined.

Hi, even if the advertisers switched to another family newspaper, it still cannot strengthen the conclusion that they morally disapproved of publishing salacious material. Because this is a neutral speaking, we don't know why the advertisers switched. Maybe other reasons intead of moral reasons.

Moreover, choice C indirectly strengthens the conclusion.
it said the advertisers would have originally profited more if they stayed with the changed publication.
However, they would rather withdraw their advertisements from the publication, a practice implying sales is not the only consideration.
This indirectly supports the moral reasons.

Hope it is clear.
Director
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24 Apr 2005, 23:39
chunjuwu wrote:
Arsene_Wenger wrote:
(A) it is.
That the advertisers switched to another family publication (that didn't depict sex and violence in their publications) strenghtens the argument that the advertisers were morally inclined.

Hope it is clear.

Perfectly clear Chunjuwu. Thanks.
Senior Manager
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25 Apr 2005, 10:23
MA wrote:
There is evidence, however, that some advertisers are motivated by moral as well as financial considerations.

I think C strengthen the above conclusion perfectly.
Director
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11 Jun 2006, 13:21
What I did not understand in this passage how can you assume that the advertisers they are speaking of in answer choices are the same as the ones in the question posed?

I went with A because of this reasoning..
11 Jun 2006, 13:21
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