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Senior Manager
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Advertisers are often criticized for their unscrupulous [#permalink]
 12 Nov 2006, 10:22
Question Stats:
66% (01:40) correct
33% (00:44) wrong based on 0 sessions
10. Advertisers are often criticized for their unscrupulous manipulation of people’s tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.
Which one of the following, if true, would most strengthen the argument?
(A) The advertisers switched their advertisements to other family newspapers.
(B) Some advertisers switched from family newspapers to advertise in the changed publication.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
(E) It was expected that the changed publication would appeal principally to those in a different income group.
Last edited by jyotsnasarabu on 12 Nov 2006, 11:31, edited 1 time in total.
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Director
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So now CRs are coming with 4 options ?
C !
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"Education is what remains when one has forgotten everything he learned in school."
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Swagatalakshmi wrote: So now CRs are coming with 4 options ?
C !
M sorry.my fault.
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Senior Manager
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Swagatalakshmi wrote: So now CRs are coming with 4 options ?
C !
LOL! You are hilarious man 
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Director
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C it is
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Director
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Re: CR-Advertising! [#permalink]
09 Sep 2007, 04:52
jyotsnasarabu wrote: 10. Advertisers are often criticized for their unscrupulous manipulation of people’s tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.
Which one of the following, if true, would most strengthen the argument?
(A) The advertisers switched their advertisements to other family newspapers.
(B) Some advertisers switched from family newspapers to advertise in the changed publication.
(C) The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
(D) People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.
(E) It was expected that the changed publication would appeal principally to those in a different income group.
Yup the answer is C.
First we will have to find the Assumption. The assumption here is that Advertisers switched their ads. only on the basis of morality though it would impact their product sales.
Only option C seconds that..
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uvs_mba wrote: Swagatalakshmi wrote: So now CRs are coming with 4 options ?
C ! LOL! You are hilarious man  ))
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Manager
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Here you have to be careful i understanding the argument. in the beginning it mentions that their motive is based on moral / profits.
So "C" hows the profit criteria.
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Re: Advertisers are often criticized for their unscrupulous [#permalink]
27 Jun 2012, 04:16
Straight C. If the advertisers are switching despite knowing that they will lose though then it means that moral consideration plays a factor in the decision making of some advertisers. Cheers, Der alte Fritz.
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Re: Advertisers are often criticized for their unscrupulous [#permalink]
28 Jun 2012, 15:04
One possible objection to this argument is that the advertisers had some financial incentive to pull their ads from publication after it changed to sex and violence. Because we are looking to strengthen the argument, we would have to defuse this potential objection. Only, (C) shows that the advertisers were not motivated by money. By pulling out they had money to lose, compared to had they not retracted their advertisements. Therefore the answer is (C).
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Magoosh Test Prep
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Re: Advertisers are often criticized for their unscrupulous
[#permalink]
28 Jun 2012, 15:04
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