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Advertisers have learned that people are more easily

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Intern
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Joined: 19 Jun 2012
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Advertisers have learned that people are more easily [#permalink] New post 19 Nov 2013, 02:10
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Difficulty:

  35% (medium)

Question Stats:

55% (02:23) correct 45% (01:35) wrong based on 76 sessions
Advertisers have learned that people are more easily
encouraged to develop positive attitudes about things
toward which they originally have neutral or even
negative attitudes if those things are linked, with
pictorial help rather than exclusively through prose, to
things about which they already have positive attitudes.
Therefore, advertisers are likely to _______.
Which one of the following most logically completes
the argument?
(A) use little if any written prose in their
advertisements
(B) try to encourage people to develop positive
attitudes about products that can be better
represented pictorially than in prose
(C) place their advertisements on television rather
than in magazines
(D) highlight the desirable features of the advertised
product by contrasting them pictorially with
undesirable features of a competing product
(E) create advertisements containing pictures of
things most members of the target audience
like
[Reveal] Spoiler: OA

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Manager
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Joined: 09 Apr 2013
Posts: 140
Location: India
WE: Supply Chain Management (Consulting)
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Re: Advertisers have learned that people are more easily [#permalink] New post 23 Nov 2013, 10:49
Clearly E stands as the best answer.

Paraphrasing the stimulus would help us identify the answer.

Advertisers learned that people develop positive attitude over things that they have neutral or negative attitude if those things are linked with pictorial help to things about which people already have positive attitude.
----->Advertisers are likely to create advertisements containing pictures of things most members of the target audience like

creativeminddu wrote:
Advertisers have learned that people are more easily
encouraged to develop positive attitudes about things
toward which they originally have neutral or even
negative attitudes if those things are linked, with
pictorial help rather than exclusively through prose, to
things about which they already have positive attitudes.
Therefore, advertisers are likely to _______.
Which one of the following most logically completes
the argument?
(A) use little if any written prose in their
advertisementsExtreme answer. No where is it mentioned that little written prose must be used. But it is indicated that pictorial help must be used rather than exclusively using written prose.
(B) try to encourage people to develop positive
attitudes about products that can be better
represented pictorially than in proseTrap answer. Advertisers themselves would not try to encourage people to develop positive attitude.
(C) place their advertisements on television rather
than in magazinesThe stimulus did not discuss anything about the type of medium that is preferable for advertising.
(D) highlight the desirable features of the advertised
product by contrasting them pictorially with
undesirable features of a competing productContrasting undesirable features of a competing product is no where mentioned in the stimulus.
(E) create advertisements containing pictures of
things most members of the target audience
likeThis is what can be directly inferred from the passage.

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Re: Advertisers have learned that people are more easily   [#permalink] 23 Nov 2013, 10:49
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