Advertisers have learned that people are more easily : GMAT Critical Reasoning (CR)
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# Advertisers have learned that people are more easily

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Intern
Joined: 19 Jun 2012
Posts: 17
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19 Nov 2013, 02:10
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Difficulty:

55% (hard)

Question Stats:

55% (02:24) correct 45% (01:38) wrong based on 214 sessions

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Advertisers have learned that people are more easily
encouraged to develop positive attitudes about things
toward which they originally have neutral or even
negative attitudes if those things are linked, with
pictorial help rather than exclusively through prose, to
Therefore, advertisers are likely to _______.
Which one of the following most logically completes
the argument?
(A) use little if any written prose in their
(B) try to encourage people to develop positive
attitudes about products that can be better
represented pictorially than in prose
than in magazines
(D) highlight the desirable features of the advertised
product by contrasting them pictorially with
undesirable features of a competing product
things most members of the target audience
like
[Reveal] Spoiler: OA

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23 Nov 2013, 10:49
Clearly E stands as the best answer.

Paraphrasing the stimulus would help us identify the answer.

Advertisers learned that people develop positive attitude over things that they have neutral or negative attitude if those things are linked with pictorial help to things about which people already have positive attitude.
----->Advertisers are likely to create advertisements containing pictures of things most members of the target audience like

creativeminddu wrote:
Advertisers have learned that people are more easily
encouraged to develop positive attitudes about things
toward which they originally have neutral or even
negative attitudes if those things are linked, with
pictorial help rather than exclusively through prose, to
Therefore, advertisers are likely to _______.
Which one of the following most logically completes
the argument?
(A) use little if any written prose in their
advertisementsExtreme answer. No where is it mentioned that little written prose must be used. But it is indicated that pictorial help must be used rather than exclusively using written prose.
(B) try to encourage people to develop positive
attitudes about products that can be better
represented pictorially than in proseTrap answer. Advertisers themselves would not try to encourage people to develop positive attitude.
than in magazinesThe stimulus did not discuss anything about the type of medium that is preferable for advertising.
(D) highlight the desirable features of the advertised
product by contrasting them pictorially with
undesirable features of a competing productContrasting undesirable features of a competing product is no where mentioned in the stimulus.
things most members of the target audience
likeThis is what can be directly inferred from the passage.

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09 Mar 2015, 01:18
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

Want to see all other topics I dig out? Follow me (click follow button on profile). You will receive a summary of all topics I bump in your profile area as well as via email.
Re: Advertisers have learned that people are more easily   [#permalink] 09 Mar 2015, 01:18
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