Find all School-related info fast with the new School-Specific MBA Forum

 It is currently 30 May 2016, 06:57

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

# Events & Promotions

###### Events & Promotions in June
Open Detailed Calendar

# Advertising Executive: More than 10 million American

Author Message
TAGS:

### Hide Tags

Director
Joined: 26 Mar 2006
Posts: 647
Followers: 1

Kudos [?]: 21 [0], given: 0

### Show Tags

24 Dec 2007, 09:24
00:00

Difficulty:

(N/A)

Question Stats:

88% (01:00) correct 13% (04:25) wrong based on 27 sessions

### HideShow timer Statistics

Advertising Executive: More than 10 million American households now own digital video recorders which can fast-forward over television commercials; approximately 75% of these households fast-forward over at least one commercial per 30-minute program. Television commercials are now much less cost-effective as they are not as widely watched as they used to be.

Which of the following, if true, strengthens the claim made by the advertising executive?

(A) Product placement within television programs is a viable alternative to traditional television commercials
(B) The television programs preferred by consumers without digital video recorders are similar to those preferred by consumers with the devices
(C) In the past, television viewers did not switch channels, leave the room, or otherwise avoid watching some commercials
(D) The cost-effectiveness of television advertising is based less upon how many people watch a particular commercial and more upon the appropriateness of the demographic.
(E) Due to an imperfect sampling system used to measure the number of viewers, many companies find it difficult to determine the return on investment for television commercials
Director
Joined: 12 Jul 2007
Posts: 862
Followers: 13

Kudos [?]: 245 [0], given: 0

### Show Tags

24 Dec 2007, 12:54
(C) In the past, television viewers did not switch channels, leave the room, or otherwise avoid watching some commercials

The argument is that TV ads are less cost effective because some people are now avoiding watching them. This argument only makes sense if people hadn't been avoiding them all along.
Senior Manager
Joined: 06 Jul 2007
Posts: 285
Followers: 3

Kudos [?]: 46 [0], given: 0

Re: CR- Digital Video Recorders [#permalink]

### Show Tags

25 Dec 2007, 08:06
Beyond700 wrote:
Advertising Executive: More than 10 million American households now own digital video recorders which can fast-forward over television commercials; approximately 75% of these households fast-forward over at least one commercial per 30-minute program. Television commercials are now much less cost-effective as they are not as widely watched as they used to be.

Which of the following, if true, strengthens the claim made by the advertising executive?

(A) Product placement within television programs is a viable alternative to traditional television commercials
(B) The television programs preferred by consumers without digital video recorders are similar to those preferred by consumers with the devices
(C) In the past, television viewers did not switch channels, leave the room, or otherwise avoid watching some commercials
(D) The cost-effectiveness of television advertising is based less upon how many people watch a particular commercial and more upon the appropriateness of the demographic.
(E) Due to an imperfect sampling system used to measure the number of viewers, many companies find it difficult to determine the return on investment for television commercials

It's B in my opinion

A- irrelevant
B - compares the two types of viewers. This concluded without doubt that the number of minutes of advertisement collectively watched by the viewers is fewer than it would have been without the existence of the devices. This should be the answer
C - doesn't tell us if these television viewers are common to the 10 million households that own the devices. what if the 10 million households are the new viewers? in that case, inspite of the fact that these new viewers have the devices, the commercials are more widely watched than they were before.
D- irrelevant
E - irrelevant
Manager
Joined: 07 Oct 2005
Posts: 138
Location: Boston,MA
Followers: 1

Kudos [?]: 79 [0], given: 0

### Show Tags

25 Dec 2007, 19:51
I guess it is A. Will explain if answer is right
_________________

--gregspirited

Director
Joined: 22 Aug 2007
Posts: 567
Followers: 1

Kudos [?]: 29 [0], given: 0

Re: CR- Digital Video Recorders [#permalink]

### Show Tags

26 Dec 2007, 00:42
B for me,

Beyond700 wrote:
Advertising Executive: More than 10 million American households now own digital video recorders which can fast-forward over television commercials; approximately 75% of these households fast-forward over at least one commercial per 30-minute program. Television commercials are now much less cost-effective as they are not as widely watched as they used to be.

Which of the following, if true, strengthens the claim made by the advertising executive?

(A) Product placement within television programs is a viable alternative to traditional television commercials

---> irrelevant, it offers a solution, it does not effect the argument.

(B) The television programs preferred by consumers without digital video recorders are similar to those preferred by consumers with the devices

---> lets say, previously 100 households watched a program (with commercials) on TV, now , even if 10 of them watch the program on tape and thus 7,5 of 100 households now fast forward the argument conclusion (in blue) is streightened. Word 'now' in red is important because it justifies word 'less' in the conclusion of the argument.

(C) In the past, television viewers did not switch channels, leave the room, or otherwise avoid watching some commercials

---> so what if they did? the argument is about the effect of video recorders on effectiveness of commercials. Thus C is irrelevant.

(D) The cost-effectiveness of television advertising is based less upon how many people watch a particular commercial and more upon the appropriateness of the demographic.

----> if true D weakens the argument

(E) Due to an imperfect sampling system used to measure the number of viewers, many companies find it difficult to determine the return on investment for television commercials

----> if true E weakens the argument
Director
Joined: 12 Jul 2007
Posts: 862
Followers: 13

Kudos [?]: 245 [0], given: 0

Re: CR- Digital Video Recorders [#permalink]

### Show Tags

26 Dec 2007, 05:33
Beyond700 wrote:
Advertising Executive: More than 10 million American households now own digital video recorders which can fast-forward over television commercials; approximately 75% of these households fast-forward over at least one commercial per 30-minute program. Television commercials are now much less cost-effective as they are not as widely watched as they used to be.

Which of the following, if true, strengthens the claim made by the advertising executive?

(A) Product placement within television programs is a viable alternative to traditional television commercials
(B) The television programs preferred by consumers without digital video recorders are similar to those preferred by consumers with the devices
(C) In the past, television viewers did not switch channels, leave the room, or otherwise avoid watching some commercials
(D) The cost-effectiveness of television advertising is based less upon how many people watch a particular commercial and more upon the appropriateness of the demographic.
(E) Due to an imperfect sampling system used to measure the number of viewers, many companies find it difficult to determine the return on investment for television commercials

The argument is saying that TV commercials today are less cost effective because they are not as widely watched as they used to be. To strengthen this argument we need to demonstrate that this, in fact, the case. We are looking for the choice that says "look! people used to watch all the commercials, but now that they can fast forward through them, fewer people are watching!"

C says that in the past, before they had devices to fast forward through them, nobody switched channels, left the room or otherwise avoided watching them. Thus, everyone was watching all the commercials, now they're not, so they are less cost effective then they were.

on the flip side, if everyone had been switching channels and leaving the room, now that they can skip one using DVR doesn't matter. They've been avoiding commercials for years, nothing as really changed except how it's being done.

Answer is straight C. I'd love to get an OA ruling on this.
Director
Joined: 26 Mar 2006
Posts: 647
Followers: 1

Kudos [?]: 21 [0], given: 0

Re: CR- Digital Video Recorders [#permalink]

### Show Tags

26 Dec 2007, 07:03
eschn3am wrote:
Beyond700 wrote:
Advertising Executive: More than 10 million American households now own digital video recorders which can fast-forward over television commercials; approximately 75% of these households fast-forward over at least one commercial per 30-minute program. Television commercials are now much less cost-effective as they are not as widely watched as they used to be.

Which of the following, if true, strengthens the claim made by the advertising executive?

(A) Product placement within television programs is a viable alternative to traditional television commercials
(B) The television programs preferred by consumers without digital video recorders are similar to those preferred by consumers with the devices
(C) In the past, television viewers did not switch channels, leave the room, or otherwise avoid watching some commercials
(D) The cost-effectiveness of television advertising is based less upon how many people watch a particular commercial and more upon the appropriateness of the demographic.
(E) Due to an imperfect sampling system used to measure the number of viewers, many companies find it difficult to determine the return on investment for television commercials

The argument is saying that TV commercials today are less cost effective because they are not as widely watched as they used to be. To strengthen this argument we need to demonstrate that this, in fact, the case. We are looking for the choice that says "look! people used to watch all the commercials, but now that they can fast forward through them, fewer people are watching!"

C says that in the past, before they had devices to fast forward through them, nobody switched channels, left the room or otherwise avoided watching them. Thus, everyone was watching all the commercials, now they're not, so they are less cost effective then they were.

on the flip side, if everyone had been switching channels and leaving the room, now that they can skip one using DVR doesn't matter. They've been avoiding commercials for years, nothing as really changed except how it's being done.

Answer is straight C. I'd love to get an OA ruling on this.

Bang on the target. OA is 'C'

Previously the viewers did not (or were not smart enough!!!) to avoid the channels and hence forced to watch all the commercials..
by which viewership increased and hence the ad/marketing revenues. ---MORE COST-EFFECTIVE

Now they can skip the commercials and thus commercials have no value, they doesn't serve their purpose... viewership reduces - Less cost-effective.
Director
Joined: 22 Aug 2007
Posts: 567
Followers: 1

Kudos [?]: 29 [0], given: 0

Re: CR- Digital Video Recorders [#permalink]

### Show Tags

26 Dec 2007, 21:00
clear C..

Re: CR- Digital Video Recorders   [#permalink] 26 Dec 2007, 21:00
Similar topics Replies Last post
Similar
Topics:
6 More than 80% of the executives in the county attended high school in 3 23 Aug 2015, 09:18
5 Advertisers have learned that people are more easily 2 19 Nov 2013, 03:10
2 Fashion Executive: Last year, our company had $5 million in 3 04 Feb 2012, 11:24 5 Fashion Executive: Last year, our company had$5 million in 25 20 Feb 2011, 10:04
Advertisers typically use associated images rather than 16 17 Oct 2006, 08:11
Display posts from previous: Sort by