We think that they're both good schools. It's not easy to say whether a school is "top 20" or "top 25," but we profiled 30 of the highest-ranked schools in Your MBA Game Plan
, and Smith and Kenan-Flagler are both in there.
Based on my own experiences, I would say that whether Smith of K-F has a stronger brand depends on where you are in the country and what field you're talking about. Smith is well regarded around DC, and has a good reputation in technology, especially. K-F is better known that Smith if you're in the Southeast, and it's probably better known for marketing. But they're both very good schools.
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