@Method!
First of all hearty congratulations on getting into Ross! One of my target schools!
Yep I'll be more than glad to give out any information that helps people in knowing my profile a bit better.
I'll give the example of a hugely successful campaign that we did for Lenovo, USA. This was called the dream to do contest and you can access the url @
https://www.lenovodreamtodo.com . This campaign was targeted at primary,secondary and moiddle schools in the USA. The original intention was to market the notebook x130e which according to lenovo and because of its many features is the perfect fit for students' usage. Lenovo used our photo contests model to design a campaign called dream to do where the teachers in schools were supposed to submit the drawings done by their students. The drawings should depict what the students wants to be when he/she grows up. The winning school was decided based on the number of entries X10 + number of votes for entries belonging to that school. Just to give out some statistics there were more than 8000 entries and 56000 votes in a short span of 2.5 months. This was a very innovative campaign in that the company used our model of photo/video campaigns and also cleverly embedded CSR into it. We do similar stuff as facebook apps an example of that is the currently live contest
https://www.facebook.com/qatarairways?sk ... 3602608947 . In this campaign the winner is decided based on votes and also based on the number of successful friend invites, shares on facebook walls, tweets etc. The campaign also incorporates # tagging in twitter that is so viral. I hope this gives you a decent idea on what I do.
Yep the list provided to me by the profile evaluator did sound overly pessimistic to me too! And yes I take your point about Harvard and its just that I want to take a shot at it as I feel that I am onto something that is very nascent and something that very few people have expertise at.
And yes coming from a computer science background I am really interested in the quantitative part of it for example we boast of the number of likes that a facebook brand page gets on course of our contests or sweepstakes but I want to know how much each like is worth. This is one of the reasons why I chose Booth.
I really appreciate your suggestion and now I am more clear on what to do. I didn't even in consider Indiana before but now I am thinking of having a go at it and just like you suggested I am hoping to prioritize well on R1 and R2.
Yes i most definitely have a social responsibility angle to it and that is why I am particularly proud of the Lenovo project and I think I made about 8000 children think about what they want to be and that is an awesome number considering that every Saturday I spend close to 4 hours with 11 children trying to make them think of potential careers.
Please do let me know if you have anymore inputs. Thank you once again for such an insighful reply!