Among the more effective kinds of publicity that publishers : GMAT Critical Reasoning (CR)
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# Among the more effective kinds of publicity that publishers

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Director
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02 May 2005, 14:22
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14. Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the bookâ€™s publisher.

Which of the following conclusions is best supported by the information above?

(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the bookâ€™s publisher, magazine editors are unwilling to publish excerpts from new books.
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book.
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting.
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02 May 2005, 18:40
IMO, the best option is D. Here's why.
We're looking for a conclusion from the arguments above, and not an explanation for the statements mentioned. This drops A.
B is irrelevant.
C does not follow from the arguments.
D follows from both the arguments.
E is irrelevant because "suitability for excerpting" has no correlation to actually being excerpted in magazines, and increasing sales.
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02 May 2005, 19:33
going with D

A out of scope - there was no talk about excerpt being a subsitute
B if magazines are paying fees for the excerpt, it means they want it
C increasing numbers of sales falsely will not acutally mean more sales
D most logical
E out of scope
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03 May 2005, 06:11
D..Cause and effect. The greater the magazine sales containing the excerpt, the more copies of the book will be sold.
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03 May 2005, 06:15
D because it simply states the relationship between books solds and the magazine in circulation
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03 May 2005, 06:24
A)...the argument states that it is an positive effect therefor we can assume that more people are willing to read the book after they read the excerpt.

D)...is out because we dont know if a high-circulation-magazine contributes to the success of the book. that is nowhere stated in the argument. we only know that a excerpt is in this magazine.
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03 May 2005, 14:53
I agree with cristoph. It is (A).
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04 May 2005, 00:39
A

Agree with christoph.

A gives a positive reason.

Argument says that an excerpt published in any high circulating magazine increases sales. For D to be true, the higher the circulation of the magazine, higher the increse in sales of the book. Hence D is out.
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04 May 2005, 05:43
The OA is A.
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