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Among the more effective kinds of publicity that publishers

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Among the more effective kinds of publicity that publishers [#permalink] New post 23 Mar 2009, 05:35
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Question Stats:

47% (01:47) correct 53% (01:38) wrong based on 29 sessions
Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher.
Which of the following conclusions is best supported by the information above?
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books.
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book.
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting.
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Re: 1000 CR --- effective kinds of publicity [#permalink] New post 24 Mar 2009, 12:58
ugimba wrote:
Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher.
Which of the following conclusions is best supported by the information above?
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book. This is correct. Having excerpts of the book published increase the sale of the book, it must be follow that when viewing the excerpt, people want to read the book.
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books. The argument is not about financial advantage. So this is irrelevant.
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book. Calculate the total number of copies sold is not the focus of the argument and not even mentioned.
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published. We cannot know the proportion relationship from the above argument.
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting. Whether the book is suitable or not suitable for excerpting is not mentioned.
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Re: 1000 CR --- effective kinds of publicity [#permalink] New post 26 Mar 2009, 14:08
It is A) and explanation is given in OG 11.
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Re: 1000 CR --- effective kinds of publicity [#permalink] New post 27 Oct 2009, 19:33
ugimba wrote:
Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher.
Which of the following conclusions is best supported by the information above?
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book. True. If not so, the excerption is not effective
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books. No mention about financial advantage
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book. No mention about the calculation the number of copies
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published. Can not be concluded from the information above
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting. Irrelevant
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Re: 1000 CR --- effective kinds of publicity [#permalink] New post 28 Oct 2009, 07:25
agree with A.
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Re: 1000 CR --- effective kinds of publicity [#permalink] New post 29 Aug 2010, 10:07
Why not D?
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Re: 1000 CR --- effective kinds of publicity [#permalink] New post 31 Jan 2013, 06:18
tingle15 wrote:
Why not D?



Same question ... what is wrong with D??
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Re: 1000 CR --- effective kinds of publicity [#permalink] New post 31 Jan 2013, 08:58
roopika2990 wrote:
tingle15 wrote:
Why not D?



Same question ... what is wrong with D??



Premise clearly says
Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published.

(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.

I hope it will settle the butterflies.
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Re: Among the more effective kinds of publicity that publishers [#permalink] New post 17 Apr 2013, 23:12
Hi Experts,
Can someone please provide explanation of A vs D.

Help will be appreciated.

Regards,
H
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Re: Among the more effective kinds of publicity that publishers [#permalink] New post 17 Apr 2013, 23:29
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imhimanshu wrote:
Hi Experts,
Can someone please provide explanation of A vs D.

Help will be appreciated.

Regards,
H


(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.

(D) is certainly not correct because of the word 'proportional'. To an extent, we can infer that the circulation of the magazine will have some effect on the sales of the book but proportional means if the circulation doubles, the sales of the book will double too. We cannot conclude that from anything given in the passage.

(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.

Since excerption increases sales, the no. of people who would have bought the book without excerption but will not after reading the excerpt must be lower than the number of people who will buy the book after reading the excerpt but would not have otherwise. Only then will the sales rise due to excerption.

I would like to point out that there is an assumption here in (A): The assumption is that the people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book would have bought the book had they not read the excerpt. But since no other option comes close to being a conclusion, (A) is the best choice.
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Re: Among the more effective kinds of publicity that publishers   [#permalink] 17 Apr 2013, 23:29
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