Among the more effective kinds of publicity that publishers : GMAT Critical Reasoning (CR)
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# Among the more effective kinds of publicity that publishers

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Among the more effective kinds of publicity that publishers [#permalink]

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23 Mar 2009, 05:35
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Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher.
Which of the following conclusions is best supported by the information above?
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.
(B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books.
(C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book.
(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.
(E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting.
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17 Apr 2013, 23:29
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imhimanshu wrote:
Hi Experts,
Can someone please provide explanation of A vs D.

Help will be appreciated.

Regards,
H

(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.

(D) is certainly not correct because of the word 'proportional'. To an extent, we can infer that the circulation of the magazine will have some effect on the sales of the book but proportional means if the circulation doubles, the sales of the book will double too. We cannot conclude that from anything given in the passage.

(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.

Since excerption increases sales, the no. of people who would have bought the book without excerption but will not after reading the excerpt must be lower than the number of people who will buy the book after reading the excerpt but would not have otherwise. Only then will the sales rise due to excerption.

I would like to point out that there is an assumption here in (A): The assumption is that the people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book would have bought the book had they not read the excerpt. But since no other option comes close to being a conclusion, (A) is the best choice.
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Get started with Veritas Prep GMAT On Demand for $199 Veritas Prep Reviews Senior Manager Joined: 06 Mar 2006 Posts: 492 Followers: 7 Kudos [?]: 173 [0], given: 1 Re: 1000 CR --- effective kinds of publicity [#permalink] ### Show Tags 24 Mar 2009, 12:58 ugimba wrote: Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher. Which of the following conclusions is best supported by the information above? (A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book. This is correct. Having excerpts of the book published increase the sale of the book, it must be follow that when viewing the excerpt, people want to read the book. (B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books. The argument is not about financial advantage. So this is irrelevant. (C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book. Calculate the total number of copies sold is not the focus of the argument and not even mentioned. (D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published. We cannot know the proportion relationship from the above argument. (E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting. Whether the book is suitable or not suitable for excerpting is not mentioned. Manager Joined: 07 Jul 2007 Posts: 139 Followers: 2 Kudos [?]: 30 [0], given: 0 Re: 1000 CR --- effective kinds of publicity [#permalink] ### Show Tags 26 Mar 2009, 14:08 It is A) and explanation is given in OG 11. Manager Joined: 11 Aug 2008 Posts: 161 Followers: 1 Kudos [?]: 49 [0], given: 8 Re: 1000 CR --- effective kinds of publicity [#permalink] ### Show Tags 27 Oct 2009, 19:33 ugimba wrote: Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher. Which of the following conclusions is best supported by the information above? (A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book. True. If not so, the excerption is not effective (B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books. No mention about financial advantage (C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book. No mention about the calculation the number of copies (D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published. Can not be concluded from the information above (E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting. Irrelevant Manager Joined: 11 Aug 2009 Posts: 126 Followers: 1 Kudos [?]: 116 [0], given: 3 Re: 1000 CR --- effective kinds of publicity [#permalink] ### Show Tags 28 Oct 2009, 07:25 agree with A. Manager Joined: 15 Apr 2010 Posts: 170 Followers: 4 Kudos [?]: 69 [0], given: 3 Re: 1000 CR --- effective kinds of publicity [#permalink] ### Show Tags 29 Aug 2010, 10:07 Why not D? Manager Joined: 21 Aug 2012 Posts: 210 Concentration: General Management, Operations Schools: HBS '19 (S) GMAT 1: 740 Q49 V42 Followers: 0 Kudos [?]: 29 [0], given: 349 Re: 1000 CR --- effective kinds of publicity [#permalink] ### Show Tags 31 Jan 2013, 06:18 tingle15 wrote: Why not D? Same question ... what is wrong with D?? Manager Joined: 27 Feb 2012 Posts: 137 Followers: 1 Kudos [?]: 49 [0], given: 22 Re: 1000 CR --- effective kinds of publicity [#permalink] ### Show Tags 31 Jan 2013, 08:58 roopika2990 wrote: tingle15 wrote: Why not D? Same question ... what is wrong with D?? Premise clearly says Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. (D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published. I hope it will settle the butterflies. _________________ --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Please +1 KUDO if my post helps. Thank you. Senior Manager Joined: 07 Sep 2010 Posts: 336 Followers: 6 Kudos [?]: 639 [0], given: 136 Re: Among the more effective kinds of publicity that publishers [#permalink] ### Show Tags 17 Apr 2013, 23:12 Hi Experts, Can someone please provide explanation of A vs D. Help will be appreciated. Regards, H _________________ +1 Kudos me, Help me unlocking GMAT Club Tests Intern Joined: 20 Feb 2014 Posts: 10 Followers: 0 Kudos [?]: 2 [0], given: 19 Re: Among the more effective kinds of publicity that publishers [#permalink] ### Show Tags 13 Aug 2014, 08:31 ugimba wrote: Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher. Which of the following conclusions is best supported by the information above? This is a conclusion question, so the answers should STICK to the info given in the statements. (A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book. Nothing is mentioned about any number of people. So NOPE. (B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books. We are not given any info about what the magazine maker generally earns as compared to the publisher. Moreover, these magazines are "high circulation", so the magazine maker is bound to get a good sale and be financially well off. the statements talk nothing about the editors sentiments about the publishing of excerpts. (C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book. Nothing related to this is given. The argument only talks about publishing of excerpts and the advantage of this to the publisher. The counting is neither mentioned nor can it be inferred in anyway from the statements given. (D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published. Yes. Correct. If you try to focus on the statements you will find a pattern: "High circulation and not only a sure increase in sales". So yep yep. This one is correct (E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting. No info about what kind of books are suitable for publishing. Just tells us about a general habbit of publishers to increase sales, no mention about books that are not suitable. SO NO KUDOS PLEASE :D Verbal Forum Moderator Joined: 15 Apr 2013 Posts: 194 Location: India Concentration: General Management, Marketing GMAT Date: 11-23-2015 GPA: 3.6 WE: Science (Other) Followers: 16 Kudos [?]: 484 [0], given: 28 Re: Among the more effective kinds of publicity that publishers [#permalink] ### Show Tags 06 Feb 2015, 23:07 Hello, Can anyone explain why not D.... Well I narrowed down to A and D.. Finally went with D because question stem talks about conclusion but A seems to be assumption... Interestingly OG suggest that D is incorrect because it talks about "Magazine in general" ... Well same is the case with A also... Then how A could be correct? Looking for expert reply??? Posted from my mobile device Senior Manager Joined: 27 Dec 2013 Posts: 315 Followers: 0 Kudos [?]: 20 [0], given: 113 Re: Among the more effective kinds of publicity that publishers [#permalink] ### Show Tags 07 Feb 2015, 02:50 Agree with many, the correct answer is A. Slightly tricky but make sense in the end. Count me in for 'A',please ugimba wrote: Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book’s publisher. Which of the following conclusions is best supported by the information above? (A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book. (B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book’s publisher, magazine editors are unwilling to publish excerpts from new books. (C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book. (D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published. (E) Books that are suitable for excerpting in high-circulation magazines sell more copies than books that are not suitable for excerpting. _________________ Kudos to you, for helping me with some KUDOS. Veritas Prep GMAT Instructor Joined: 16 Oct 2010 Posts: 7076 Location: Pune, India Followers: 2091 Kudos [?]: 13309 [0], given: 222 Re: Among the more effective kinds of publicity that publishers [#permalink] ### Show Tags 07 Feb 2015, 03:13 vikasbansal227 wrote: Hello, Can anyone explain why not D.... Well I narrowed down to A and D.. Finally went with D because question stem talks about conclusion but A seems to be assumption... Interestingly OG suggest that D is incorrect because it talks about "Magazine in general" ... Well same is the case with A also... Then how A could be correct? Looking for expert reply??? Posted from my mobile device I have explained (A) vs (D) just one post above. As for OG explanation, I don't recall exactly what it said for this question but note that OG is good as a source of questions - for solution explanations you need to look elsewhere. _________________ Karishma Veritas Prep | GMAT Instructor My Blog Get started with Veritas Prep GMAT On Demand for$199

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07 May 2016, 08:46
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Re: Among the more effective kinds of publicity that publishers [#permalink]

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09 May 2016, 21:13
VeritasPrepKarishma wrote:
imhimanshu wrote:
Hi Experts,
Can someone please provide explanation of A vs D.

Help will be appreciated.

Regards,
H

(D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.

(D) is certainly not correct because of the word 'proportional'. To an extent, we can infer that the circulation of the magazine will have some effect on the sales of the book but proportional means if the circulation doubles, the sales of the book will double too. We cannot conclude that from anything given in the passage.

(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.

Since excerption increases sales, the no. of people who would have bought the book without excerption but will not after reading the excerpt must be lower than the number of people who will buy the book after reading the excerpt but would not have otherwise. Only then will the sales rise due to excerption.

I would like to point out that there is an assumption here in (A): The assumption is that the people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book would have bought the book had they not read the excerpt. But since no other option comes close to being a conclusion, (A) is the best choice.

Karishma I have a question here with regards to D
Suppose if excerpts are not published--out of 100 books we have sales for only 10
if published--60 are the viewers and among 60, 31 found out a substitute while 29 are still going to buy the book
'so if no excerpt----sales is 10
with excerpt---sales= 10+29=39,which means sales have increased even after undermining A
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Re: Among the more effective kinds of publicity that publishers [#permalink]

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10 May 2016, 19:33
RatneshS wrote:
VeritasPrepKarishma wrote:
Karishma I have a question here with regards to D
Suppose if excerpts are not published--out of 100 books we have sales for only 10
if published--60 are the viewers and among 60, 31 found out a substitute while 29 are still going to buy the book
'so if no excerpt----sales is 10
with excerpt---sales= 10+29=39,which means sales have increased even after undermining A

When we talk about "number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute", we are talking about the people who wanted to read the book initially but after seeing the excerpt, decided that it is sufficient. So we are saying that the reduction in the number of initially interested people should not be more than the the number of newly interested people.

Out of 100, say there are 30 people who would like to read the book.

No excerpt, book published. Sale = 30

Excerpt published before the book published - stimulated 20 more people to buy the book. But what if of the 30 people who wanted to read the book, 25 now feel that the excerpt was sufficient and enough of a substitute for the whole book. Now only 20+5 = 25 people buy the book.
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Re: Among the more effective kinds of publicity that publishers   [#permalink] 10 May 2016, 19:33
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