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Word Count: 445
Time: 31 minutes

"In any enterprise the process of making or doing something is ultimately more important than the final product"

Some people think that the process of making or doing something within a business is most important. Others think that it is despite the process, the final product justifies any means necessary. This issue is a controversial one but closer examination reveals focusing on the end is in fact much more important for several reasons.

One reason the end is more important than the means is it allows your company to have extreme focus. For example, if you are developing a new product such as a new cell phone, focusing on the innovative processes and what your employees are learning will ultimately lower productivity. Consequently, you will have much slower product development and the usefulness to the consumer will be lowered because the emphasis of the product is not related to customer satisfaction. Clearly, profits will be lowered, and your company as a result will not be able to afford those informed employees to continue with the company.

Another reason that the final product is more important than the process in which it is made is for the enhancement of your enterprises strategic vision. For example, if you have created a culture within an organization that is focused on the internal issues and professional development alone, you will lose sight of the larger marketplace. Specifically, you will have tunnel vision and possibly lose valuable opportunities to move outside your initial business scope to a market that could possibly be very lucrative.

Perhaps the best reason the issue is in favor of the final product is optimization of your companies’ talents. This is referenced frequently when consulting firms are contracted to ‘bring it all together’ for a clients’ business. The old adage goes, ‘2 plus 2 equals 5’ in reference to synergy between your employees. If you work consistently in bettering your metrics for employee review and their relationships, this will only take you so far. Creating the ‘5’ is once you have all the internal processes in place you must then focus on the end product and utilize your companies internal talents and human capital to create something that is truly remarkable.

In summary, while there are arguments for both sides of the issue, it is clear that there are greater advantages to making the end product more of a focus within your company. Certainly the end is more justified as a focal point then the processes themselves. As a result, you will find that your strategic vision, synergy, and focus much more productive while focusing on the end. Hence, it should be regarded as more important.