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Analysis of an Issue - Please Review

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Joined: 12 Jun 2010
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Analysis of an Issue - Please Review [#permalink] New post 18 Aug 2010, 14:14
This is posted raw with no review, please be very critical. You have my permission!

Word Count: 445
Time: 31 minutes

"In any enterprise the process of making or doing something is ultimately more important than the final product"

Some people think that the process of making or doing something within a business is most important. Others think that it is despite the process, the final product justifies any means necessary. This issue is a controversial one but closer examination reveals focusing on the end is in fact much more important for several reasons.

One reason the end is more important than the means is it allows your company to have extreme focus. For example, if you are developing a new product such as a new cell phone, focusing on the innovative processes and what your employees are learning will ultimately lower productivity. Consequently, you will have much slower product development and the usefulness to the consumer will be lowered because the emphasis of the product is not related to customer satisfaction. Clearly, profits will be lowered, and your company as a result will not be able to afford those informed employees to continue with the company.

Another reason that the final product is more important than the process in which it is made is for the enhancement of your enterprises strategic vision. For example, if you have created a culture within an organization that is focused on the internal issues and professional development alone, you will lose sight of the larger marketplace. Specifically, you will have tunnel vision and possibly lose valuable opportunities to move outside your initial business scope to a market that could possibly be very lucrative.

Perhaps the best reason the issue is in favor of the final product is optimization of your companies’ talents. This is referenced frequently when consulting firms are contracted to ‘bring it all together’ for a clients’ business. The old adage goes, ‘2 plus 2 equals 5’ in reference to synergy between your employees. If you work consistently in bettering your metrics for employee review and their relationships, this will only take you so far. Creating the ‘5’ is once you have all the internal processes in place you must then focus on the end product and utilize your companies internal talents and human capital to create something that is truly remarkable.

In summary, while there are arguments for both sides of the issue, it is clear that there are greater advantages to making the end product more of a focus within your company. Certainly the end is more justified as a focal point then the processes themselves. As a result, you will find that your strategic vision, synergy, and focus much more productive while focusing on the end. Hence, it should be regarded as more important.
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Joined: 31 Dec 1969
Location: United States
Concentration: Marketing, Other
GMAT 1: 710 Q49 V38
GMAT 2: 660 Q V
GPA: 3.64
WE: Accounting (Accounting)
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Kudos [?]: 49 [0], given: 74626

Re: Analysis of an Issue - Please Review [#permalink] New post 01 Sep 2010, 04:38
For any enterprise to succeed in the market place, it must have a quality product or service for which consumers are willing to pay. By quality, I mean the consumer must find the product or service fit for purpose. As important as this may be however, I am of the opinion that enterprises must place a higher value on the process by which the offering is made. Yes I recognise that huge investments in the process for making a ‘bad’ product will eventually be wasted. However, whilst it is first important to make the right product, enterprises must put more focus on the cost effective, streamlined, ethical approach to manufacturing depending on their consumer base.

Firstly, the key value of having a process is that it establishes the repeatability of the steps which must be taken to achieve the final product. Regardless of how excellent a product is, if it cannot be reproduced, then its value is short lived and the benefits to the enterprise compromised.

In addition, most organisations invest far more in the design of new products than the potential retail price of such products. The creating of new automobiles is a good example of this. To create a new car, and document the process often costs many millions of dollars. However, once the final product is achieved, the real financial value to the manufacturer comes from mass production of the cars which are sold at affordable prices.

Furthermore, a quality processes usually helps to reduce dependence on single points of failures. These could be single individuals, machines or locations. The ability for a company sustain production or service delivery despite undergoing disaster recovery shows the resilience of such company and will ultimately distinguish such from competitor companies without such quality processes.

Lastly, there has been more interests expressed by customers in the processes through which their products and services are packaged. Owning to people’s ethical and value systems, many more consumers seek assurance from vendors about the processes and prevailing conditions under which their products are made. Increasingly, jewellers now have to ensure that their diamonds are not from blacklisted sources. Some buyers of wooden products are keen to know that wood from heavily deforested countries were not used for making their office and home furniture. Moreover, in many cases, such users may have a legal right to know, where patents, copyrights and trade secrets are not compromised.

I submit that whilst the ‘Why’ is the most important of the three, the ‘How’ is next in line before the ‘What’.
Re: Analysis of an Issue - Please Review   [#permalink] 01 Sep 2010, 04:38
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