BSD,

What are your thoughts regarding MGMT CR vs Powescore GMAT CR Bible. I'm confused as to which one to go with.

Later!

B and E were my two first choices. but i see that B is best answer

ok..D supports the assertion but B does it more..
D focuses on people who make frequent purchases..BUT unless they have information about the new product/technology, they wont buy it..Hence, the issue starts from the news about the planned launch..

So ans B..
it took me a lot of time to answer this one!
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Guys, look at B like this - B is trying to state that media outlets help in passing a company's announcement of a new technology to the masses and they often do so when the old devices are still on sale. From this I know that if a company desires to announce upcoming sales of a new device - it will surely reach the masses and hence become detrimental to the sales of older products. Hence, we have support for the analysts main point that the company "should wait until purchases of the old device have begun to decline."

Hope this helps.

(A) New technology often becomes less expensive after an initial surge in sales.
(B) Media outlets, such as television programs and magazines, often report on the planned introduction of new devices while the sales of old devices are still strong.
(C) Many consumers are unable to determine whether new technology is superior to current technology.
(D) Surveys have shown that some consumers make only one or two technology purchases per year, whereas others make more frequent purchases.
(E) Consumers tend to be loyal to technology companies whose products they enjoy using.

B is the only option that strengthens the notion that announcing a new iteration could impact the previous versions sales. If the media outlets announced the new version after the previous versions sales already started to decline it wouldn't be that impactful on overall sales. Thus the media is prematurely announcing new products impacting current generations sales figures.

B is the best of the worst--not excitingly convincing though.
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+1 Kudos me - I'm half Irish, half Prussian.

IMO B
the only problem in introducing a new tech product into the market is that it would hamper the sales of already existing product (introduced recently and making good money).
The "planned introduction" of the new product will create a new interest among the consumers( which will give a way to the upcoming product) also the sales of existing products will not decline.

This could be an ideal GMAT question because i believe that it is sensible enough and forces the test takers to think pragmatically.(what if you are launching the product in similar situation or how will you react as a consumer).

Hope this works.
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Hi Walker,
First of all thank you for such a nice question. It's kind of weird that I almost always answer the hardest questions in verbal right and in a shorter time than it's needed for a simple question! But, for normal question I need more time and the probability of getting a right answer is lower! Maybe it's interesting for you to hear that I always gained higher marks in tougher courses such as quantum mechanics and electromagnetism!! (As I graduated in Physics), and here is my reason for choosing B:
To me the word “wish” plays a critical role in order to illustrate that companies currently suffer form an issue which is the advertising of new technology-based devices simultaneously with older devices. To strengthen (support) this assertion B is parallel to what is stated in terms of implying the same issue by showing another scenario. “Media outlets, such as television programs and magazines, often report on the planned introduction of new devices while the sales of old devices are still strong” this situation induce the issue to be unsolved.
E is wrong because if consumers continue their loyalty by buying new technology devices, they will buy the last technology launched. Imagine you are a patronize customer of Apple; if they launch iPad2 and simultaneously they announce that two month later they will unveil the most powerful tablet in the world (supposed this as an advertisement) and they called it iPad3, you as a loyal customer already bought iPad2, cause you are a loyal customer and buy every new device of Apple, and you also will go to buy iPad3 to stay loyal to Apple. Therefore, Apple won’t face any issue and it contradicts to what is implied by analyst.
Hope to clarify something.
My quote: “Whatever we have is the result of our previous pondering, and whatever we don't possess it yet is the consequence of our thought deprivation.”