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The AWA scores are seperarte from your GMAT score and have no relation to them. The schools use the AWA score to get an idea of your english writing and analytical skills.
As per my knowledge, the AWA scores do not have as much importance as the GMAT score...They will not make or break your application...However, if you have good verbal GMAT score but poor AWA score (something like 1.0 - 2.0), then this will sure give the school some ammo to fire upon you in the interview...and vice versa
In my opinion, the AWA scores are critical in your overall application. you've got to remember that the schools do have a chance to view both the Essays. What this means is that if your essays arent coherent enough, it sure is going to damage your chances of admission. Furthermore, the schools have a great opportunity to relate the school essays with the ones your write in the GMAT. In terms of language, style etc. Therefore, any discrepancy can attract strong criticism, if not an outright rejection.
Check out this awesome article about Anderson on Poets Quants, http://poetsandquants.com/2015/01/02/uclas-anderson-school-morphs-into-a-friendly-tech-hub/ . Anderson is a great place! Sorry for the lack of updates recently. I...