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Best school for loyalty marketing

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Intern
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Joined: 17 Nov 2009
Posts: 40
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Best school for loyalty marketing [#permalink] New post 16 Dec 2009, 13:42
Hi:

I want to do loyalty marketing - hoping to work at Harrah's after graduation or do Starwood's MBA training program for an internship then onto another loyalty marketing company.

Working at Harrah's Total Rerwards would be a dream and I saw that they recruit from LA, NW, Columbia, Duke, Harvard, Stanford and few a others. I was wondering if someone could provide some insight on other schools that would be strong in loyalty marketing. I already applied to UCLA Round 1 and interviewed with them last week, but in the event that i'm not accepted, I feel that I should apply elsewhere.

I'm looking to stay in the top 15 ish. I think HWS might be a little out of reach.

Schools I've considered are:

Northwestern - reach
Columbia - reach
Duke - don't relaly want to go to North Carolina
Tuck - I don't really want New England weather
Michigan - Even worse winters
Berkeley - I felt people were too stiff that I met

Ones that are a little closer in line to what I'm thinking

1. McCombs - supposed to be ok marketing, ok winters, should be gone for the summers. - no harrahs though? I saw that 4 seasons recruits from there but I don't know which department
2. USC - Marketing is ok - no harrahs though? didn't see any hospitality companies that recruit from there?

Any insight would be great. I thought UCLA interview went ok, but I know there are a lot of very qualified people are applying.

Thanks in advance.
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Re: Best school for loyalty marketing [#permalink] New post 20 Dec 2009, 19:49
No matter what you want to do, go to the best b-school possible.

RF
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Joined: 10 Apr 2007
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Location: Back in Chicago, IL
Schools: Kellogg Alum: Class of 2010
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Re: Best school for loyalty marketing [#permalink] New post 05 Jan 2010, 17:37
Harrah's recruiting is way down as is most of the hotel industry from what I know. Basically they took a huge hit the last few years so aren't investing in talent right now. Harrahs program is probably less than 1/5th the size it was a few years ago.
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Kellogg Class of 2010...still active and willing to help. However, I do not do profile reviews, don't offer predictions on chances and am far to busy to review essays, so save the energy of writing me a PM seeking help for these. If I don't respond to a PM that is not one of the previously mentioned trash can destined messages, please don't take it personally I get so many messages I have a hard to responding to most. The more interesting, compelling, or humorous you message the more likely I am to respond.
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Re: Best school for loyalty marketing   [#permalink] 05 Jan 2010, 17:37
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