I was dinged by some universities last year. A promotion... salarly increase and year later do you think reapplicants have a higher chance of getting in? how do adcoms treat reapplicants?
I would say it depends. According to the BW profiles for Ross. 20% acceptance rate overall, 10% acceptance rate for reapplicants. So that says it is harder. But you have to consider people who got denied the first time all had something wrong with their app so it would depend how "close" they were or not. So if you feel you greatly enhanced your profile, I would say yes, since you really show interest in their program. However , it still all could come down to your demographic/industry profile since those are the people you are competing with.