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Beverage Store Testing

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Manager
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Beverage Store Testing [#permalink] New post 08 Apr 2013, 11:42
A new beverage company has been operating in two cities, one in City A and the other in City B. The company has stocked shelves equally in supermarkets in both cities, but has stocked twice as many shelves in UDS (up and down the street) stores in City A as in City B. The two cities have similar populations and economics and the sales at each store have been roughly equal. A consultant claims this shows that stocking shelves in UDS stores has not improved beverage sales.

In the table, select changes that the company could make in City A and City B, respectively, that together would probably be most helpful in testing the consultant's claim. Make only two selections, one for city A and one for City B in each column.

1. Double shelf space allotted to the beverage company in supermarkets

2. Eliminate its presence in supermarkets

3. Eliminate its presence in UDS stores.

4. Selectively choose only the largest UDS stores to have a presence in

5. Add beverage shelf space in gas stations and discount "99 cent" stores

Ans 3 and 3 (3 for both)
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Re: Beverage Store Testing [#permalink] New post 12 Apr 2013, 23:22
IMO: City A should be 3; City B should be 4. Reason: eliminating the company's already existing presence in UDS in City A would help contrast sales with and without the company's presence in UDS in city A. Similar contrasting logic for city B. Any thoughts?
Re: Beverage Store Testing   [#permalink] 12 Apr 2013, 23:22
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Beverage Store Testing

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