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Big monster: Magazine editor: I know that some of our

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Big monster: Magazine editor: I know that some of our [#permalink] New post 18 Jul 2010, 10:20
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A
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D
E

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Question Stats:

20% (02:55) correct 80% (02:07) wrong based on 12 sessions
Big monster:

Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.
Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.

Which one of the following is the most accurate assessment of the advertising-sales director’s argument as a response to the magazine editor’s argument?
(A) It succeeds because it shows that the editor’s argument depends on an unwarranted assumption about factors affecting an advertisement’s effectiveness.
(B) It success because it exposes as mistaken the editor’s estimation of the sophistication of the magazine’s readers.
(C) It succeeds because it undermines the editor’s claim about how the magazine’s editorial integrity would be affected by allowing advertisers to influence articles.
(D) It fails because the editor’s argument does not depend on any assumption about readers’ response to the advertisements they see in the magazine.
(E) It fails because it is based on a misunderstanding of the editor’s view about how readers respond to advertisements they see in the magazine.

The magazine editor’s argument assumes which one of the following?
(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.
(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.
(C) Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.
(D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.
(E) Carrying paid advertisements can never pose any threat to the magazine’s reputation for editorial integrity nor to the loyalty of its readership.
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Re: Magazine editor [#permalink] New post 19 Jul 2010, 07:59
C and C for me...noboru pls post OA... thanks
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Re: Magazine editor [#permalink] New post 19 Jul 2010, 11:07
C and B for me..
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Re: Magazine editor [#permalink] New post 19 Jul 2010, 19:37
I went for A and C.

IMO, the first question is tougher than the second one:

In the 1st question, I think that both A and C are nice contenders, but I think that answer A is more accurate, since it describes better the situation (editor's argument is based in an unwarranted assumption). However, I may be wrong in this one. :lol:

I think that answer B in the 2nd question is wrong because the magazine editor would probably agree if the an article in the magazine contains well deserved praise for one of the products, even if this product is advertised in the magazine.
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Re: Magazine editor [#permalink] New post 19 Jul 2010, 20:12
C and B for me too.. pls post the answers
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Re: Magazine editor [#permalink] New post 19 Jul 2010, 21:44
IMO D and B.
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Re: Magazine editor [#permalink] New post 20 Jul 2010, 00:06
You are all wrong.

Any more takers before I post the OAs?
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Re: Magazine editor [#permalink] New post 20 Jul 2010, 05:33
E for the first and B for the second
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Re: Magazine editor [#permalink] New post 20 Jul 2010, 06:00
Second try: D and C

When I read it first time, I thought that director's argument failed, but I wasn't happy with answers D and E.

After rereading it, I think that D makes sense, since editor's opinion is based in readers' reactions to articles, and not to ads.

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Re: Magazine editor [#permalink] New post 20 Jul 2010, 06:18
vbarrozo wrote:
Second try: D and C

When I read it first time, I thought that director's argument failed, but I wasn't happy with answers D and E.

After rereading it, I think that D makes sense, since editor's opinion is based in readers' reactions to articles, and not to ads.

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Re: Magazine editor [#permalink] New post 20 Jul 2010, 08:13
noboru wrote:
Big monster:

Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon loose that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.
Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.

What is being discussed
Editor says coaxed advertising is bad for advertisers, assuming that readers can detect such adverts and thereby reducing sales of magazines
Director says that readers are intelligent than you assume and their decision to buy is not dependent on the editorial`s integrity.

D


Corrected to D, The editor does not assume anything, he just states a opinion that if (suppose) the readers detect that the integrity is compromised, then sales will fall.

if the editor said the sales will fall because readers would detect that the integrity is compromised, then it would be an assumption


Which one of the following is the most accurate assessment of the advertising-sales director’s argument as a response to the magazine editor’s argument?
(A) It succeeds because it shows that the editor’s argument depends on an unwarranted assumption about factors affecting an advertisement’s effectiveness.
(B) It success because it exposes as mistaken the editor’s estimation of the sophistication of the magazine’s readers.
(C) It succeeds because it undermines the editor’s claim about how the magazine’s editorial integrity would be affected by allowing advertisers to influence articles.
(D) It fails because the editor’s argument does not depend on any assumption about readers’ response to the advertisements they see in the magazine.
(E) It fails because it is based on a misunderstanding of the editor’s view about how readers respond to advertisements they see in the magazine.

C The editor assumes that favouring advertisements would decrease the value of the magazine and hence advertisers would be affected.

The magazine editor’s argument assumes which one of the following?
(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.
(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.
(C) Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.
(D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.
(E) Carrying paid advertisements can never pose any threat to the magazine’s reputation for editorial integrity nor to the loyalty of its readership.

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Re: Magazine editor [#permalink] New post 23 Jul 2010, 04:19
Can someone please explain why "C" fails for the first question?.
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Re: Magazine editor [#permalink] New post 28 Jul 2010, 21:21
Oh .. I went for E and B ........what bug has bitten me ........

1)D ...is correct ....but
2)Why C ? why not B .....
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Re: Magazine editor [#permalink] New post 05 Aug 2010, 19:29
I could zero in on D for 1st one, but was confused with C or D for the 2nd.
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Re: Magazine editor [#permalink] New post 06 Aug 2010, 06:56
Can someone explain how C can be the assumption for the second question.

"Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle."

Editor says that advertisers are pressuring him to incorporate favorable mention of their products then howcome the assumption is that "Favorable mention of their products in the magazine’s articles is of less value to the advertisers" as in option (C).
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Re: Magazine editor [#permalink] New post 11 Sep 2010, 07:39
IMO D & C have to read it more than once to get a clearer picture. Nice question
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Re: Magazine editor   [#permalink] 11 Sep 2010, 07:39
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