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bleach-o green

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Senior Manager
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bleach-o green [#permalink] New post 05 Aug 2006, 16:15
In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-O Green?
(B) How many other detergents on the market were promoted as safe for the environment?
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
(E) How effectively was Bleach-O Green advertised and promoted to consumers?

ps_dahiya: Please do not post the OA upfront.
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 [#permalink] New post 05 Aug 2006, 16:34
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C 8-)
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Re: bleach-o green [#permalink] New post 05 Aug 2006, 18:57
sperinko wrote:
In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-O Green?
(B) How many other detergents on the market were promoted as safe for the environment?
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?(C)
(E) How effectively was Bleach-O Green advertised and promoted to consumers?



The answer is C.
It is not relevant as to how much the manufacturing costs of the company are.
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 [#permalink] New post 05 Aug 2006, 19:59
C is the clear winner.. the cost of the detergent should be the least important factor for its failure to capture consumer sales
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 [#permalink] New post 05 Aug 2006, 20:47
Yeah, even if manufacturing costs were 1% higher in the first year the new detergeant was marketed, it doesn`t necessarily mean the company would cease production.

(C) is too ambiguous and therefore the least relevant.

As an aside: I DESPISE THESE KINDS OF CRs! The wording is sooooo confusing! Yet, expect a couple from PVue..
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Re: bleach-o green [#permalink] New post 05 Aug 2006, 22:19
IMO C..
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents? irrelavant..
We are not talking about profit.. but about failure of sales.
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 [#permalink] New post 05 Aug 2006, 22:27
simple C
  [#permalink] 05 Aug 2006, 22:27
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