| Last visit was: 25 Apr 2024, 10:01 |
It is currently 25 Apr 2024, 10:01 |
Customized
for You
Track
Your Progress
Practice
Pays
30 Jan 2015, 13:37
30 Jan 2015, 23:47
31 Jan 2015, 00:17
31 Jan 2015, 00:36
31 Jan 2015, 03:38
31 Jan 2015, 09:00
| FROM Kellogg MBA Blog: How we won Google’s Creative Lab (and a really big shoe) |
 Kellogg’s Marketing Conference is by far one of the largest events at Kellogg. More than 500 attendees, hotshot panelists from companies like Google, SC Johnson, Kraft, Johnson & Johnson, Pepsico and Uber, incredible keynote speakers and the vibrancy of the student leadership team make this an exciting and informative event.For the first time, this year’s marketing conference featured Google’s Creative Lab competition. Six teams of four members competed to solve a marketing prompt delivered the day of the competition. We were excited to participate because of our interest in the rapidly evolving tech industry. Prior to Kellogg, each of us had spent some time in the tech industry:
The session itself was 35 minutes of brutal creativity. Spurred on by three of Google’s best, we brainstormed and came up with a solution. Using some of the tools and methodologies used at Google, we worked in our team to flesh out ideas, challenge thought processes and uncover insights to form a strategic solution to the prompt. The four of us definitely felt the pressure as the clock was winding down to present in front of the other five teams and the three leaders from Google’s Brand Studio. In the last few minutes we wrote down our strategy and how we’d execute it, while also figuring out who’d tell the story. Through the lab, we learned that creativity can be rapid, structured and apparently time-boxed. We experienced first-hand how rapid brainstorming floods the mind with ideas. Frankly, we feel that being left with more time to ponder the challenge might have derailed the intuition and raw expression that came forward in our strategy. Given how much fun we had, we’ll definitely carry these methods into our classrooms and future organizations. After each of the six teams presented, the Google representatives selected three teams to move forward and present to the conference attendees. Afterward, the audience and judges voted using a phone app. After tallying the votes, the speaker announced, “And the winner of the Google Creative Lab competition is … Team 1! Michael, Shriansh, Josh, and Justin!” We were extremely excited! We won a trip to Google’s headquarters in Mountain View, Calif., where we will present a more detailed version of the idea to a few Google Executives. Oh. And we won the Kellogg Marketing Conference shoe! Justin Saeheng ‘16 is currently a student in the MMM program. Prior to Kellogg, he spent two years at a venture capital firm in the silicon valley focused on clean-tech, semiconductor, telecoms and sensors. He worked closely with startups through product innovation, development and commercialization as well as strategic market entries into Asia and Europe. Connect with him on LinkedIn. Shriansh Shrivastava ’16 (@Shriansh) is currently a student in the MMM program. He grew up in India, spent 10 years in the UK (undergrad + an awesome job working with unreleased cellphones + then worked on a mental health suicide prevention project – using smartphones, of course) and finally spent a year in Canada working for an ATM software company. Connect with him on LinkedIn. Joshua Borin ’15 is currently a student in Kellogg’s One-Year MBA program. Before Kellogg, Joshua ran a small business, survived the rise and fall of an e-commerce company and made an industry-noticing impact on stopping trade of counterfeit goods online. He loves helping small companies overcome the challenges that arise during rapid growth and scaling. Connect with him on LinkedIn. Michael Nguyen ’16 is currently a student in the MMM program. In the past he served as Chief Operating Officer (COO) at Cyworld Vietnam, the country’s first social network; co-founded Mimo, a popular Twitter-like service in Vietnam; and helped RedOctane launch the Guitar Hero video game franchise. Connect with him on LinkedIn. Filed under: Academics, Business Insight, Career, Student Life Tagged: Conference, design innovation, Google, Innovation, Kellogg Marketing Conference, marketing, MMM, student conference, tech  
|
31 Jan 2015, 20:00
| FROM Kellogg MBA Blog: How we won the Kellogg Marketing Conference’s Creative Lab (and a really big shoe) |
|
Kellogg’s Marketing Conference is by far one of the largest events at Kellogg. More than 500 attendees, hotshot panelists from companies like Google, SC Johnson, Kraft, Johnson & Johnson, Pepsico and Uber, incredible keynote speakers and the vibrancy of the student leadership team make this an exciting and informative event. For the first time, this year’s marketing conference featured a Creative Lab competition hosted by Google. Six teams of four members competed to solve a marketing prompt delivered the day of the competition. We were excited to participate because of our interest in the rapidly evolving tech industry. Prior to Kellogg, each of us had spent some time in the tech industry:
The session itself was 35 minutes of brutal creativity. Spurred on by three of Google’s best, we brainstormed and came up with a solution. Using some of the tools and methodologies used at Google, we worked in our team to flesh out ideas, challenge thought processes and uncover insights to form a strategic solution to the prompt. The four of us definitely felt the pressure as the clock was winding down to present in front of the other five teams and the three leaders from Google’s Brand Studio. In the last few minutes we wrote down our strategy and how we’d execute it, while also figuring out who’d tell the story. Through the lab, we learned that creativity can be rapid, structured and apparently time-boxed. We experienced first-hand how rapid brainstorming floods the mind with ideas. Frankly, we feel that being left with more time to ponder the challenge might have derailed the intuition and raw expression that came forward in our strategy. Given how much fun we had, we’ll definitely carry these methods into our classrooms and future organizations. After each of the six teams presented, the Google representatives selected three teams to move forward and present to the conference attendees. Afterward, the audience and judges voted using a phone app. After tallying the votes, the speaker announced, “And the winner of the Google Creative Lab competition is … Team 1! Michael, Shriansh, Josh, and Justin!” We were extremely excited! We won a trip to Google’s headquarters in Mountain View, Calif., where we will present a more detailed version of the idea to a few Google Executives. Oh. And we won the Kellogg Marketing Conference shoe! Justin Saeheng ‘16 is currently a student in the MMM program. Prior to Kellogg, he spent two years at a venture capital firm in the silicon valley focused on clean-tech, semiconductor, telecoms and sensors. He worked closely with startups through product innovation, development and commercialization as well as strategic market entries into Asia and Europe. Connect with him on LinkedIn. Shriansh Shrivastava ’16 (@Shriansh) is currently a student in the MMM program. He grew up in India, spent 10 years in the UK (undergrad + an awesome job working with unreleased cellphones + then worked on a mental health suicide prevention project – using smartphones, of course) and finally spent a year in Canada working for an ATM software company. Connect with him on LinkedIn. Joshua Borin ’15 is currently a student in Kellogg’s One-Year MBA program. Before Kellogg, Joshua ran a small business, survived the rise and fall of an e-commerce company and made an industry-noticing impact on stopping trade of counterfeit goods online. He loves helping small companies overcome the challenges that arise during rapid growth and scaling. Connect with him on LinkedIn. Michael Nguyen ’16 is currently a student in the MMM program. In the past he served as Chief Operating Officer (COO) at Cyworld Vietnam, the country’s first social network; co-founded Mimo, a popular Twitter-like service in Vietnam; and helped RedOctane launch the Guitar Hero video game franchise. Connect with him on LinkedIn. Filed under: Academics, Business Insight, Career, Student Life Tagged: Conference, design innovation, Google, Innovation, Kellogg Marketing Conference, marketing, MMM, student conference, tech
|
01 Feb 2015, 05:31
01 Feb 2015, 09:00
| FROM Kellogg MBA Blog: Follow Kellogg’s Super Bowl Ad Review with #KelloggSB |
 Each year, brands spend upwards of $2 billion collectively on Super Bowl commercials. Some emerge as clear winners. Others limp away. This year, for the eleventh time, Kellogg School of Management marketing students will apply rigorous, research-based criteria to determine what separates the Super Bowl advertising winners from the losers. Follow the Kellogg Super Bowl Ad Review in real-time this Sunday via our website’s social feed, powered by RebelMouse, at https://kell.gg/superbowlsocial, or on Twitter with #KelloggSB. First-year Kellogg student David Morgenstern is one of the current students who will participate in this year’s Ad Review. “Participating in the Super Bowl Ad Review was one of the reasons I chose to attend Kellogg,” Morgenstern said. “I grew up watching the Super Bowl, mostly for the commercials since my Browns were never in the game, and was always very opinionated regarding which ads I thought were the most effective. “The Super Bowl Ad Review provides a truly unique experience to learn from a creative group of marketing leaders from around the world. The Kellogg experience is rooted in collaborative and experimental learning and the Super Bowl Ad Review is an opportunity to do just this – plus a great excuse to indulge in chicken wings!” Learn more about Kellogg’s Super Bowl Ad Review Filed under: Academics, Business Insight, Student Life Tagged: #KelloggSB, Ad Review, ADPLAN, Super Bowl, Super Bowl Ad Review  
|
01 Feb 2015, 22:30
01 Feb 2015, 23:41
01 Feb 2015, 23:46
02 Feb 2015, 00:58
02 Feb 2015, 05:19
02 Feb 2015, 05:25
02 Feb 2015, 05:42
02 Feb 2015, 08:49
02 Feb 2015, 09:08
03 Feb 2015, 04:33
while I will call the adcom today to see if I can finish the interview process by Saturday, has anyone from the group completed his/her interview in more than 14 days from receiving the email?
03 Feb 2015, 04:34
|
|
||
Hi Generic [Bot],
Here are updates for you:
ANNOUNCEMENTS
 Wednesday, Apr 24, 2024 11:30am NY / 3:30pm London / 9pm Mumbai Watch earlier episodes of DI series below EP1: 6 Hardest Two-Part Analysis Questions EP2: 5 Hardest Graphical Interpretation Questions
Tuck at Dartmouth
AGSM at UNIVERSITY OF CALIFORNIA RIVERSIDE
 |
close
