ryhme, the thing about MC is that as you progress in your career you have to develop a SME and whitepapers are your means of telling to the world that you are an expert in a specific area. Every year I undertak 4-5 major projects and I am supposed to write upto 4 whitepapers.
Whitepapers do serve as a selling tool, however, for example in my area of expertise (corp. strategy and business development), I conduct workshops, so while during the course of an assignment I will use powerpoints, however the end result of my assignment, usually a Workshop strategy readout document, is in the form of a whitepaper. If the lessons learned have a wider impact on the industry, I will author a "public facing" whitepaper.
I dont think a first year associate will author any whitepapers, but as you progress, whitepapers become a major component of your rating..
rhyme wrote:
fresinha12 wrote:
see you guys missed the point, not everything in business, as in life, can be explained in 30 sec or less
I never said everything could.... I wouldn't expect someone to explain quantum mechanics in a few slides..... but if someone handed me a slide that said: "Fix the side panels or they will peel off and the shuttle will explode on re-entry" and next to that is a picture of a burning shuttle and people crying, I'd probably pay attention. More so than if I got some document with a title like "A Non-Linear Probability Model for Verifying Deterministic Forecasts of Shuttle Re-entry Events".
Quote:
as for MC, any complicated case study I have done over the past 2 years the final product is almost entirely a whitepaper. While you can make very high-level assessment using powerpoint, in order to explain something, or convey the gravity of a problem, you use whitepapers. Believe it or not, whitepapers are part of my KPI, they account for 50% of annual rating.
Interesting. I've never run into a firm that delivers whitepapers to clients as their primary deliverable. You learn something new every day I guess. A lot of the firms I know generate the stuff simply for the purposes of future selling ("Hey check out this whitepaper / though leadership we have on the subject"). Is your firm primarily focused in research? 50% and a KPI seems awfully high!