Bunuel wrote:
Car companies solicit consumer information on such human factors as whether a seat is comfortable or whether a set of controls is easy to use. However, designer interaction with consumers is superior to survey data; the data may tell the designer why a feature on last year’s model was given a low rating, but data will not explain how that feature needs to be changed in order to receive a higher rating.
The reasoning above conforms most closely to which one of the following propositions?
(A) Getting consumer input for design modifications can contribute to successful product design.
(B) Car companies traditionally conduct extensive postmarket surveys.
(C) Designers aim to create features that will appeal to specific market niches.
(D) A car will have unappealing features if consumers are not consulted during its design stage.
(E) Consumer input affects external rather than internal design components of cars.
A) Getting consumer input for design modifications can contribute to successful product design.
Right Answer : The premise states that feedback data acquired through surveys is inferior to actual consumer interaction since the latter provides necessary feedback for product modification that can result in an improved product. While surveys only give quantitative info about product design, consumer interaction can give a qualitative input, which can then be turned into a successful product design.