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Everyone I spoke to in NYC while applying views Kellogg as better than Columbia - so I'd disagree Columbia has a better east coast reputation. In fact, Columbia seems to have a WORSE reputation in new york...most people seem to consider it "the school for people who can't get into Wharton.
mgg234 - you're far too intelligent (and now an "Expert" on this forum?) to make such an egregiously biased comment like this - it doesn't help anyone and doesn't add to your credibility (especially because you were dinged by CBS...). You know that Kellogg isn't unilaterally better than Columbia (and Columbia isn't unequivocally better than Kellogg). The two programs (as do each of the M7s) both have their own competitive advantages - Kellogg is superior in marketing (and in fact the best in this field), but Columbia is vastly superior in the upper echelons of finance (Columbia has a stronger presence than Kellogg in the most elite private equity positions and across various hedge funds, primarily due to its Value Investing Program). An applicant would choose Kellogg for marketing and Columbia for finance. One's not better than the other.
Also, your statement on the fact that Columbia is for those who don't get into Wharton is also blatantly false - I got into Wharton and Columbia (my dad's even a Penn alumnus and pushed hard for W) but I ended up choosing Columbia because I want to enter the world of hedge funds. A previous poster, zurichs, apparently also got into Wharton but chose Columbia over W. So that makes two of us in this extremely small sample size. Ultimately, there is cross-pollination across all of the M7s outside of Harvard + Stanford.
As for the original poster's inquiry, I think Kellogg and Columbia would place equally well in tech roles. I personally have undergraduate classmates at both schools who are interning at Google & Amazon and I don't think one has an advantage over the other. However, if your goal is getting any general management position, Kellogg may place better simply due to location in the midwest. I cover Industrials clients in investment banking and a lot of our clients are based in the midwest (Deere, Honeywell, etc) and I would imagine there is a greater concentration of F500 clients based there for typical leadership development programs. I may be completely off base though so as a previous poster noted, definitely reach out to current students at both schools.
Lastly, I personally found the CBS community to be incredibly inclusive and awesome. The school openly acknowledges that its culture was maybe a bit spread-out and not as cohesive 3-4 years back, but the school's administration is smart and has tried extremely hard to address this. 1) a cluster system with small learning teams with whom you spend a LOT of time for your core curriculum 2) new $600MM building arriving in next 3-4 years (fueled off the $100mm donation from Kravis and $100mm donation from Perelman) and the larger new $7.0BN Manhattanville campus in the next 5-7 years that is supposed to bring a new med school campus, new SIPA campus (as well as other schools) and a lot of brainpower concentrated in one area so that there can be interdisciplinary research + interaction