Company X conducted a taste test to determine whether its new soft drink had a good chance
of commercial success. A sample of consumers was asked to compare the flavor of the new
soft drink to that of an established brand without knowing the true identity of either
beverage. Overwhelmingly, the consumers preferred the taste of the proposed soft drink to
that of the established brand. Clearly, Company X has a good chance of commercial success
with its new soft drink. Which of the following, if true, would most seriously weaken the
A) Some of the consumers in the taste test preferred the flavor of the established brand.
b) The other soft drink used in the taste test is also manufactured by Company X.
c) The new soft drink will cost more than three times as much as any other soft drink on the
d) Company X has not yet designed a label for the new soft drink.
e) The name of the new soft drink is very close to that of the established brand.
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The conclusion is that the company will have success with the new drink.
What if the company is already successful with the old drink, and hence, with the new drink, the old one's sales drop whilst the new one's rise? Then the company will be even.