Company X conducted a taste test to determine whether its : GMAT Critical Reasoning (CR)
Check GMAT Club Decision Tracker for the Latest School Decision Releases http://gmatclub.com/AppTrack

 It is currently 18 Jan 2017, 03:01

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

# Events & Promotions

###### Events & Promotions in June
Open Detailed Calendar

# Company X conducted a taste test to determine whether its

Author Message
TAGS:

### Hide Tags

Verbal Forum Moderator
Joined: 23 Oct 2011
Posts: 283
Followers: 35

Kudos [?]: 750 [3] , given: 21

Company X conducted a taste test to determine whether its [#permalink]

### Show Tags

28 Apr 2012, 20:20
3
KUDOS
00:00

Difficulty:

(N/A)

Question Stats:

73% (01:51) correct 27% (00:54) wrong based on 273 sessions

### HideShow timer Statistics

Company X conducted a taste test to determine whether its new soft drink had a good chance
of commercial success. A sample of consumers was asked to compare the flavor of the new
soft drink to that of an established brand without knowing the true identity of either
beverage. Overwhelmingly, the consumers preferred the taste of the proposed soft drink to
that of the established brand. Clearly, Company X has a good chance of commercial success
with its new soft drink. Which of the following, if true, would most seriously weaken the
argument above?
A) Some of the consumers in the taste test preferred the flavor of the established brand.
b) The other soft drink used in the taste test is also manufactured by Company X.
c) The new soft drink will cost more than three times as much as any other soft drink on the
market.
d) Company X has not yet designed a label for the new soft drink.
e) The name of the new soft drink is very close to that of the established brand.

[Reveal] Spoiler: OA

_________________

********************
Push +1 kudos button please, if you like my post.

If you have any questions
New!
Retired Moderator
Status: 2000 posts! I don't know whether I should feel great or sad about it! LOL
Joined: 04 Oct 2009
Posts: 1712
Location: Peru
Schools: Harvard, Stanford, Wharton, MIT & HKS (Government)
WE 1: Economic research
WE 2: Banking
WE 3: Government: Foreign Trade and SMEs
Followers: 96

Kudos [?]: 910 [0], given: 109

Re: CR - Weaken - # 11 [#permalink]

### Show Tags

03 May 2012, 20:32
+1 C

If the soda is very expensive, probably it won't be a success in sales.
_________________

"Life’s battle doesn’t always go to stronger or faster men; but sooner or later the man who wins is the one who thinks he can."

My Integrated Reasoning Logbook / Diary: http://gmatclub.com/forum/my-ir-logbook-diary-133264.html

GMAT Club Premium Membership - big benefits and savings

Manager
Joined: 02 Jan 2011
Posts: 201
Followers: 1

Kudos [?]: 52 [1] , given: 22

Re: CR - Weaken - # 11 [#permalink]

### Show Tags

03 May 2012, 22:44
1
KUDOS
Since the new soft drink costs thrice as much as the established brand, to manufacture, even though the new soft drink is a success, the profit margin would be low for any given quantity sold.
Quantity wise sales is a sure thing according to the study but it wont convert to commercial success.

Here Commercial success is the key word.

Hence C is the correct answer.
Manager
Joined: 14 Nov 2008
Posts: 70
Followers: 2

Kudos [?]: 23 [1] , given: 1

Re: Company X conducted a taste test to determine whether its [#permalink]

### Show Tags

05 Sep 2013, 02:58
1
KUDOS
The correct answer is C. The conclusion of the argument is "Company X has a
good chance of commercial success with its new soft drink." Why? Because most
consumers in the taste test preferred its flavor to that of an established brand. In
order to weaken this argument, all we need to do is show that there may be
some reason to doubt that the flavor will be enough for the drink to be successful.
Choice C states that the new drink will be much more expensive than any other
on the market. This does not prove that the drink will not be successful, but it
does give a reason to suspect that it might not be.
Princeton Review Representative
Joined: 17 Jun 2013
Posts: 163
Followers: 140

Kudos [?]: 302 [1] , given: 0

Re: Company X conducted a taste test to determine whether its [#permalink]

### Show Tags

05 Sep 2013, 03:57
1
KUDOS
Expert's post
This argument uses the reasoning pattern that because people say they prefer something then that product will be successful. It assumes that preferring the product will lead directly to purchasing the product. To weaken this type of argument, find a reason why people would not purchase the product, even if they prefer it over similar products.

Of the available answer choices, only C provides a different criteria (price) by which consumers could judge the product than thus decide not to purchase it.
_________________

Special offer! Save $250 on GMAT Ultimate Classroom, GMAT Small Group Instruction, or GMAT Liveonline when you use the promo code GCVERBAL250. Or, save$150 on GMAT Self-Prep when you use the code GCVERBAL150. Enroll at www.princetonreview.com

Manager
Joined: 26 Feb 2013
Posts: 184
Followers: 0

Kudos [?]: 40 [0], given: 25

Re: Company X conducted a taste test to determine whether its [#permalink]

### Show Tags

16 Nov 2013, 05:20
GetThisDone wrote:
Company X conducted a taste test to determine whether its new soft drink had a good chance
of commercial success. A sample of consumers was asked to compare the flavor of the new
soft drink to that of an established brand without knowing the true identity of either
beverage. Overwhelmingly, the consumers preferred the taste of the proposed soft drink to
that of the established brand. Clearly, Company X has a good chance of commercial success
with its new soft drink. Which of the following, if true, would most seriously weaken the
argument above?
A) Some of the consumers in the taste test preferred the flavor of the established brand.
b) The other soft drink used in the taste test is also manufactured by Company X.
c) The new soft drink will cost more than three times as much as any other soft drink on the
market.
d) Company X has not yet designed a label for the new soft drink.
e) The name of the new soft drink is very close to that of the established brand.

Although I understand C, I question why not B:
The conclusion is that the company will have success with the new drink.
What if the company is already successful with the old drink, and hence, with the new drink, the old one's sales drop whilst the new one's rise? Then the company will be even.
Hence there will be no actual change in the company's success.
Re: Company X conducted a taste test to determine whether its   [#permalink] 16 Nov 2013, 05:20
Similar topics Replies Last post
Similar
Topics:
1 The value of a product is determined by the ratio of its 17 19 Jan 2010, 08:27
3 Psychologists conducted a series of experiments to test the 19 19 Aug 2009, 12:57
The value of a product is determined by the ratio of its 18 24 Jan 2009, 11:24
The value of a product is determined by the ratio of its 6 03 Jul 2007, 12:22
The value of a product is determined by the ratio of its 13 04 Apr 2007, 15:35
Display posts from previous: Sort by