Could you please evaluate my first attempt for AWA
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20 Jul 2016, 09:06
“Since our company started manufacturing and marketing a deluxe light bulb six months ago, sales of our economy light bulb-and company profits-have decreased significantly. Although the deluxe light bulb sells for 50 percent more than the economy bulb, it lasts twice as long. Therefore, to increase repeat sales and maximize profits, we should discontinue the deluxe light bulb.”
"Discuss how well reasoned ..."
The argument claims that the introduction of deluxe light bulb was the cause of declining sales of economy light bulb and of company profit. However, it fails to provide clear evidence and supporting facts to substantiate the claim. Moreover, the conclusion does not take into account several key factors, on the basis of which it could be evaluated.
Firstly, the argument does not analyse other possible factors that could have affected the decline in sales. It not assess whether the market has changed recently, as instance the entrance of new competitor or the introduction of substitute products could have caused the decline in sales. Moreover, the argument does not consider other possible internal changes that could have occurred such as changes in the distribution network, sales forces, etc.
Most conspicuously, the argument is flawed in drawing the conclusion; it does not take into account neither the margin contribution of two light bulbs type, neither the possible customer reaction to the decision of discontinuing deluxe light bulb. Indeed, before dismissing the production of deluxe light bulb it is necessary to better assess the possible consequence.
In conclusion, because the argument leaves out several key issues, it is not sound or persuasive. Without a more detailed analysis of the causes of decline in sales and profit and of consequences of dismissing deluxe light bulb, the argument remains unsubstantiated and open to debate.