So, should I describe a reason why I need an MBA and then cite something specific to Darden?
For example, "I need an MBA because my Accounting and Fnance skillz suck. Darden's renowned Accounting & Finance courses will help me be an elite Finance Wiz."
Right idea. Poor execution. Too generic.
I could replace any school whatsoever in there.
You need to be specific.
I.e. "Elective case based courses such as "Global Financial Markets" will provide real-world examples from which to develop 'pattern recognition' skills. Combined with my intention of taking a leadership role in the Darden Private Equity Network will establish l33t skillz upon which I can totally rock out, I know I can totally become a Finance Wizard(tm)"