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# Duke vs. NYU ($$) vs. UNC - Chapel Hill ($$$) for Marketing  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics ### Duke vs. NYU ($$) vs. UNC - Chapel Hill ($$$) for Marketing

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Intern
Joined: 29 Jul 2010
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Schools: Fuqua '14 (S)
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24 Feb 2011, 20:40
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Expert's post
Congrats on the acceptances!

First, I would look at the employment statistics of the different schools. Focus on which company recruits at the school, for which function, and how many students get placed there. On campus recruiting makes it a lot easier for you to get your foot in the door, especially if you plan to go into the more competitive fields, such as CPG marketing. I wouldn’t look too much into the money issue, you will be able to make the money back very quickly. You will be able to land a job at all of those schools with similar pay. However, you may not be able to land the same job with the different schools. Again, check the employment stats to see if your dream job/company actively recruits there (not just listed on the stats). There are a few Kenan-Flager and Fuqua couples here, the comment I hear is that every company that recruits at UNC also recruits at Fuqua, but not the other way around. When company make decisions, some will look at the entire applicant pool, not just at the school level. So you'll be competing with every school the company is recruiting at.

Second, I would look at the culture fit. Fuqua and Stern have different culture. Finance focused students act differently from marketing/management focused students. Fuqua is known for the very collaborative team culture. For example, we help each other with interviews even when we are interviewing for the same company. You may also want to find out how helpful are the alums? That’s essential for off campus recruiting, which is a significant part of recruiting (at least at Fuqua). Fuqua have very helpful alums. I would say I get about 90% response rate for informational interview with Fuqua alums. It’s not the case at all schools.

Third, I would consider the location. Do you like big metropolis or quint southern town? If you have a significant other, will s/he be able to find a job? What’s the school’s support like for partners? Location also affects how tight-knit your class will be. Let’s face it, if you are in a small town, you pretty much see each other all the time. In a big city, people will have much more distractions, especially if people all live off on their own and commute to school.
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Re: Duke vs. NYU ($$) vs. UNC - Chapel Hill ($$$) [#permalink] ### Show Tags 27 Feb 2011, 06:42 1 This post received KUDOS asimov wrote: widerangeinput wrote: My last two cents; I would take NYU without any hesitation, that's the optimum choice among all these- great location, clearly more prestigious than both Duke and UNC- fabulous recruiting (at least as good as Duke & UNC) and offering some money! Maybe I'm a bit bias, but everyone their own preference on location, some like urban jungles, some like wooded forests, to each his own. On the prestige part, Stern is not better than Fuqua. Fuqua ranks 12 places higher than Stern on BW, and NYU ranks 5 place higher than Fuqua on News. Picking a school based on rankings is like picking a spouse based on what other people thinks. Ultimately, you are the one that has to live/study at the school, each decision is a personal one. Furthermore, the OP is trying to go into marketing and Fuqua is a clear winner for marketing. It's not about forests vs. NY city (I meant location as to where you will be exposed to number of great recruiters) or BW vs. US News. It's just Stern vs. Fuqua and I still don't think Fuqua has a clear edge over NYU at anything. (and for this specific case, christ sake!, NYU is offering$!) From where did you all really get this fact that Fuqua is great at marketing? Excuse my ignorance on this but could someone please enlighten me on this one with some facts and figures? (excluding the cockamamie specialization rankings...)

And as far as the rankings are concerned, you are using examples from rankings as to prove that Stern is no better than Fuqua. In another words, you clearly think that prestige comes from rankings... Otherwise, you wouldn't go like this:
"On the prestige part, Stern is not better than Fuqua. Fuqua ranks 12 places higher than Stern on BW, and NYU ranks 5 place higher than Fuqua on News."
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03 Mar 2011, 10:38
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This is a rather odd discussion developing, simply because it is trying to assess schools on an information set available to us but not available to them.

dalillama makes a strong and correct viewpoint. Schools decide their scholarship pool their way - different scholarships are donated by alumni and groups that place different descriptions on them. Different schools have different applicants. So to read that one school thinks less of a candidate because they did not offer a scholarship is extremely spurious and highly indefensible logic.

I am not 100% sure on how UNC recruits - I know I met some in some top firms in the major industries, but I am not so certain how they fare. There is little difference between NYU and Duke - BUT - all the scholarship may do is cover the difference in rent and beer costs over two years.

Ultimately, the decision comes down to what you want to do and where. NYU may offer some advantages in that, Duke may offer some advantages. Completely depends on where you want to be headed.
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24 Feb 2011, 08:27
Consider the benefits of being recognized as a fellow at UNC as opposed to being "just another student" at the other schools. The recruiting advantage you'd have may be enough to compensate for the slightly less prestigious brand of the school. I'd reach out to the fellows at UNC that are going into marketing and evaluate the outcomes of their job searches as opposed to the outcomes of the student body at large.

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Re: Duke vs. NYU ($$) vs. UNC - Chapel Hill ($$$) [#permalink] ### Show Tags 24 Feb 2011, 09:17 This is an interesting twist on the "lower ranked w/ $$vs higher ranked w/o$$$" question that seems to keep coming up lately.

My personal bias is toward NYU but thats the only school of the 3 that I've visited and i really liked it.

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25 Feb 2011, 08:05
Hi Everyone,

Thanks so much for all of your input!

I don't feel a particular need to return to the Northeast or be in NYC after graduation. My main focus right now is finding the right job at the right company, and I think that I can make a decision about "long-term" location later (e.g. if I find out that I don't really fit well with the city/town where I end up).

The current students at all of the schools that I've visited have seemed very nice and friendly, though I do worry a bit about the lack of "community feeling" at NYU, despite the fact that everyone seems to say it's not a problem.

As of right now, I'm thinking that I'm going to want to work in CPG, and it seems that several of the big companies recruit at all 3 schools (though there are a few that recruit at Duke, but not UNC or NYU).

If a company is recruiting at both / all three schools, and I'm confident that I'll be able to get an interview, I feel like my "chances" of getting the job should be relatively equal, right? I can't imagine that the folks at most companies are really saying, "these two candidates seem to be equals in their accomplishments/resume/etc., but candidate X went to a 'better' school, so we should hire him/her of candidate Y."
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25 Feb 2011, 08:47
Duke an NYU are equal in terms of reputation. The only difference is for finance recruiting, where NYU has the edge. Nobody in the real world cares whether a school has been ranked 9th or 12th for the past 3-4 years, all that matters is general reputation and both Duke and NYU are on par with the lower half of the top 15. Don't count on your fellowship from UNC winning you interviews. In my experience, the real career benefit is really low, even nonexistent. Employers know that fellowships are given for all kinds of reasons, which might not coincide with their criteria of what they look for in a candidate. For example, one might have been given a fellowship for the sake of diversity or because someone in the adcom office decided that they needed a carpenter from Zimbabwe to contribute with their unique viewpoint. They care what you can do in practice, which a fellowship does not show, so don't make the supposed career advantage of that in your resume sway your decision - it doesn't exist. Consider the fellowship only with regard to the financial burden that it can alleviate for you.
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26 Feb 2011, 12:33
Based on your initial post, you seem to think that the money from NYU would basically cancel out the cost of living in NYC. All else being equal between the two schools, you would choose Duke. To me, that would seem to eliminate NYU.

The question then is, Is the money from UNC enough to make you want to go there? To answer that question I would figure out the amount of student loan debt you would have after graduating from Duke, calculate the monthly payment you'd have to make, and ask yourself if it is worth making that payment in order to go to Duke over UNC.

Arguably, you have probably already decided that the post-MBA student loan debt is worthwhile in exchange for the skills and leadership development, career boost and networking opportunities the MBA offers. So in that sense, you could make a case for Duke because you've already prepared to take on this financial burden.

Another thing to think about is that the people you go to school with will be part of your network for life. Setting aside the money, which group of students do you want to spend all of your time with for the next two years? With whom do you want to make lifelong connections? I would highly recommend visiting both Duke and UNC and talking to as many current and prospective students between now and your decision time as possible in order to answer these questions. Best of luck with your decision!
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27 Feb 2011, 06:25
Expert's post
widerangeinput wrote:
My last two cents; I would take NYU without any hesitation, that's the optimum choice among all these- great location, clearly more prestigious than both Duke and UNC- fabulous recruiting (at least as good as Duke & UNC) and offering some money!

Maybe I'm a bit bias, but everyone their own preference on location, some like urban jungles, some like wooded forests, to each his own. On the prestige part, Stern is not better than Fuqua. Fuqua ranks 12 places higher than Stern on BW, and NYU ranks 5 place higher than Fuqua on News. Picking a school based on rankings is like picking a spouse based on what other people thinks. Ultimately, you are the one that has to live/study at the school, each decision is a personal one.

Furthermore, the OP is trying to go into marketing and Fuqua is a clear winner for marketing.
Intern
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Schools: Fuqua '14 (S)
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28 Feb 2011, 08:27
Edit - I just figured out how to add a poll to the thread.